Also from John Boccuzzi, Jr....
October 2, 2012
Peapod, which began testing a virtual grocery store using QR codes in train stations in the Philadelphia and Chicago areas earlier in the year, announced yesterday that it is launching more than 100 similar stores. Are you surprised by the apparent success that Peapod is having with its virtual grocery store concept? [more...]
I am not surprised by the early success. Why?
1) They can create virtual stores where people want a way to optimize their time. Bus and train stations are a great place to start.
2) Posters are less expensive than actual stores and more effective than online advertising.
3) 11,000 items at your finger tips sounds pretty good to me.
4) Overall convenience.
The bigger question is, what other retailers will start testing this type of approach?