David Biernbaum

Target Finally Lands in Manhattan

July 28, 2010

FROM RETAILWIRE:
After a 13-year wait, Target has opened its first store in Manhattan to packed crowds. The 174,000 square-foot store in East Harlem officially opened on July 25. How significant is Target's entry and early success with its first Manhattan store?      [more...]

Target's arrival in Manhattan (New York) is highly significant and will deliver amazing results for the retailer.

• Fantastic national media exposure.
• Competitive pricing on every day items and specialties will lure Manhattan consumers.
• Further upgrades the retailer's image as a trendy retailer.
• Creates lots of new jobs.

Of course I would also have some basic concerns including the notion that consumers not in cars have limited capabilities to buy in large volume. But overall, I think Target will do it right and this is going to work out.