Sandy Miller

J.C. Penney Gets 'Maniacal' About Digital Commerce

June 23, 2010

FROM RETAILWIRE:
J.C. Penney has seen the future and it's digital. The department store chain is looking to grow its online business by $1 billion within five years, according to a Dow Jones Newswire report, as it "restructures itself into a digital marketplace." Is the future of J.C. Penney and other department stores for that matter online?      [more...]

I don't want to be disrespectful he says, being a bit disrespectful. The core asset and investment JCP and other retailers have is their stores. Their first and top opportunity is making their stores into becoming a Direct Selling Media and digital should be a key and growing aspect of communicating (as in selling to) with shoppers where and when they make buying decisions.