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Super Bowl Ads Come Up Short in Crunch Time
February 6, 2012
FROM RETAILWIRE:
Yesterday's Super Bowl was one of the most exciting in the history of the event. If only the same could have been said for the commercials, which fell short of producing much in the way of advertising highlights during the broadcast. What did you think of this year's Super Bowl ads? Which particular spots worked best (or not) and why?
[more...]
Call me jaded, but when the ads are released a week before the game, and are discussed ad nauseum in the Twitterverse, they have near-zero impact on game day. Brands that made this mistake gave viewers an opportunity to visit the kitchen. Kudos to Fiat for keeping theirs a secret.
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