Carol Spieckerman

Toys "R" Us Raises Interest in Christmas Club

June 17, 2010

FROM RETAILWIRE:
Toys "R" Us is banking on its new promotional program to prop up the chain's sales during the Christmas holiday season. The retailer's Christmas Savers Club will allow consumers to put away money in an account and add a perk -- three percent interest on the dollars in the account. What do you think of the Toys "R" Us Christmas Savers Club?      [more...]

It's a great plan that promises to make toy buying seem downright righteous. Listening to Karen Dodge, TRU's SVP and chief merchandising officer, speak during the keynote panel at last week's Licensing International Expo, this would also seem to support TRU's implied intention to drive higher ticket purchases. When the panel conversation turned to the quest for value, Ms. Dodge was quick to point out that value doesn't necessarily mean "a $10.00 toy;" a $100 item can also be perceived as a value...especially when the money's already in the "bank"!