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David Biernbaum
Senior Marketing and Business Development ConsultantDavid Biernbaum Associates
Snowy Weather Clouds Holiday Outlook
December 22, 2009
FROM RETAILWIRE:
The snowstorm that blanketed much of the eastern U.S. washed out "Super Saturday" for many stores in those regions and apparently caused some retailers to rethink final-days marketing strategies. How do you think last weekend's storms affected holiday selling?
[more...]
Weather does have an effect on results. Even though most every consumer will purchase all the same number of gifts he or she planned, the lost opportunity will be from fewer extra sales and impulse purchases driven by traffic in the stores shopping the event weekends.
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