Kai Clarke

Fresh & Easy Sets Up Shop in Food Desert

February 25, 2010

FROM RETAILWIRE:
By pretty much all accounts, Fresh & Easy has not had an easy time of it since the Tesco-owned chain opened in the U.S. But, a new store opening may point to a market opportunity.... Do food deserts offer Fresh & Easy an easier path to success in the U.S.?      [more...]

The urban concept is a good idea, but for Tesco to really make in-roads in the USA, it first needs to copy the successful formats that its competitors are already doing, instead of worrying about (and focusing their resources on) trying to find a better model. Once they have established themselves, it will be much better and easier to innovate.