Joan Treistman

The Fallacy of the Connected Consumer's Love of Mobile Apps

January 20, 2012

FROM RETAILWIRE:
Many marketers appear to be making assumptions about consumer shopping preferences based on the skyrocketing adoption rates of new technology. However, a new study on the habits of "connected consumers" indicates that focusing too intently on mobile commerce apps is not fully warranted. What place do mobile tablet and smartphone apps have in the overall "e-commerce ecosystem?"      [more...]

This is behavior that is evolving over time. Trying to be ahead of the curve may take you off the road entirely. Staying in lockstep with consumers is probably the best tactic for the immediate term, while developing solutions that can be applied for the future. Yet, "experts" will be hired to push the retailer into mobile/smartphone territory. It's partly sizzle and partly the allure of low risk investments.