Kevin Graff

Braintrust Query: Why You Should Abandon Having an Online Retail Store

February 1, 2010

FROM RETAILWIRE:
With the struggling economy, a lot of independent bricks and mortar stores are saying they need to build an online store. The reality: major brands are segmenting visitors to their websites by person.... Is the e-commerce technology gap between independent retailers and major retailers too wide?      [more...]

Great comments by Bob, and by Doron above. Yes, a website is now a necessity, but independents are much further ahead to focus it on information and advice, plus use it to tell their 'story'. The e-comm side is just too big for most to handle effectively. Their time, money and efforts would be better spent improving how they run their stores on a day in, day out basis.