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Braintrust Resource

Miller Zell, Inc.
Store Brand Equity and Incremental Sales
Activating the store environment to build brand equity & trial (PDF)

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Sandy Miller

President
Miller Zell

Former Ukrop's Ban Fundraising Outside of Stores

February 23, 2010

FROM RETAILWIRE:
Back in 2004 when Target, a national chain, decided it would not allow the Salvation Army and other groups to fundraise outside its stores. Fast-forwarding to today: Ahold's Martin's Food Markets has a similar policy to Target's. Will Martin's ban on soliciting for charities outside its stores help or hurt it as it takes over the former Ukrop's locations?      [more...]

MY COMMENTARY:

Of course it will hurt them. "Taking revenge on shoppers doesn't build shopper loyalty."

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