Matthew Keylock

Survey Says Retailer Prepared Foods as Good as Restaurants

February 16, 2012

FROM RETAILWIRE:
New research from Technomic shows that a growing percentage of consumers believe that prepared foods in retail stores are not only cheaper than similar items in restaurants, but the quality is also on par. Have retailer prepared foods reached a quality level on par with restaurants?      [more...]

Prepared foods are certainly improving.

Back in the UK I would almost always buy lunch at a retailer; often a small format urban store. Since about 10 years ago, prepared dinners/meals have also been of restaurant standard in some UK retailers too.

The retail landscape is different here in the US. I wouldn't consider visiting the walkable retailers from my office to grab lunch (CVS and Walgreens), but maybe in time I might....