Also from Joan Treistman...
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February 9, 2012
FROM RETAILWIRE:
A report last weekend by Good EReader said that Amazon, similar to its Quidsi division, was tinkering with the idea of opening a small store in Seattle to show off items such as its various Kindle models and a widely anticipated Android smartphone line. Do you think it makes sense for Amazon to open physical stores?
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I think it makes good sense to allow people the feel-touch opportunity that can often close sales and allow some up selling at the same time. With the current state of the real estate market, I will guess that Amazon will get some good deals and long-term leases that will insure maximum profitability for this initiative. Realtors will recognize that empty stores don't generate revenue, and that Amazon may attract more customers for its retail neighbors who need the business.