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New Reality of Marketing to Older Moms
July 19, 2010
FROM RETAILWIRE:
For the past several years, one pundit after another has observed that more women are waiting longer to start their families. Experian Marketing Services has now taken a look at the consumer patterns of those older mothers. Are retailers and brands making enough changes to meet the needs of older mothers?
[more...]
All shoppers benefit from interesting, informative Reasons To Buy messaging. The question I have is "Why is this vital point being ignored?"
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