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Penney CEO Brings 'Reality Distortion Field' From Apple
January 26, 2012
FROM RETAILWIRE:
Current J.C. Penney CEO Ron Johnson must have spent a lot of time with Steve Jobs when he was at Apple because it appears as though he too has the power to create a "reality distortion field." What do you think is the most exciting aspect of the plan to turn J.C. Penney around?
[more...]
I think it's all exciting. In particular The Town Square concept is a means of engaging the shopper every visit...just for a look see. I worry a wee bit about that daily low pricing will set expectations for even lower pricing. However, that part is up to the consumer. Hat's off to JCP!
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