Lee Peterson

Penney to Switch to EDLP?

January 23, 2012

FROM RETAILWIRE:
According to reports, J.C. Penney will shift from a high-low pricing model to something closer to everyday low pricing (EDLP) as a central thrust of its reinvention under new CEO Ron Johnson. Should Penney switch to an EDLP model? How will Penney's stores and marketing have to be reinvented to enable the EDLP model to succeed?      [more...]

Here's what he's trying to do: simplify. If there's one thing we all learned from Apple, it's the simpler the better. Easier for brand, easier for ops, easier for product filters and most of all, easier for customers. Simple, easy to understand, well designed; Penney's needs all that desperately. Good start.