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Joan Treistman

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Whole Foods Launches Foodie Adventure Tours

November 19, 2012

Whole Foods Market recently launched Whole Journeys, travel ventures that promise food lovers and culture buffs new ways to discover "what travel should taste like." What do you think of the opportunity around foodie adventure tours for supermarkets?      [more...]


I can see where there would be a fit for foodie adventure tours for Whole Foods and Trader Joe's, perhaps others...I don't know. The concept is consistent with its image and its effort to introduce unusual options to its customers. So I can see the transference of foodie adventures from inside the store to out in the real world. But I don't see the fit for Stop & Shop or Price Chopper, et al.

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