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Retail Customer Experience: Why Mobile Coupons Are Not the Answer
August 12, 2010
FROM RETAILWIRE:
What people really want, but don't know how to ask for, are ways to save money that are relevant to them. They know about coupons, so they think in those terms. Do you agree that mobile coupons are not the answer? If so, what do you think is the answer?
[more...]
I'm going to jump on the pile here. Coupons are only another way of competing on price. Competing solely on price is nothing but a slippery slope to the bottom, whether you're a brand marketer or a retailer. Sustainable success comes when you build intrinsic value into the item and the experience.
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