Gene Detroyer

Aldi Not Messin' Around in Texas

March 10, 2010

FROM RETAILWIRE:
Limited assortment grocer Aldi plans to open its first 27 stores in Texas this spring as part of the chain's aggressive growth strategy in markets across the country. How is Aldi affecting how other grocers go to market in the U.S.?      [more...]

Aldi has been refining and executing their concept and operation for years. They have made few mistakes. They have determined what their competitive advantage is and made it sustainable. They have picked a market segment where retailers will not make competitive responses. Aldi is not interested in the concepts of other retailers or the latest retailing fads.

Similarly, they will not go where they do not see a market for their limited assortment offering. They will not try to attain double digit share of markets. The competition will not feel their intrusion.