Roger Saunders

The Future of Home Shopping: An App

February 9, 2012

FROM RETAILWIRE:
Many a year has passed since shopping channels launched, but the ability to make purchases directly through our television sets has been long in coming. Now Marks & Spencer has become the first retailer to create an app for Samsung's internet-connected Smart television. How may internet-connected TVs transform the at-home shopping experience?      [more...]

Speed and access. TV home shopping, while popular with many, still requires viewers to largely focus on "talking heads." The consumer can't control the space and time-element.

In an era of the consumer being in charge, the Internet-connected TV leverages the area of growth. In the January Monthly Survey from BIGinsight, 20.4% of the 9,000+ adults surveyed said that they planned to spend MORE on Internet shopping in the next 90 Days. Only 7.0% of respondents said they would be spending MORE on TV home shopping. Nearly one in two (47.4% of adults said they would be spending LESS on TV home shopping.

Retailers will be expanding their customer counts and basket size by the shifting digital opportunity.