Also from Max Goldberg...
November 28, 2012
It certainly isn't for a lack of effort, but even with the holiday season here, retailers continue to struggle with using social media sites to drive sales. Why do you think the percentage of online sales driven by social media referrals dropped on Black Friday and Cyber Monday? [more...]
Maybe consumers were more driven to find bargains than they were to contemplate sharing on social media. I don't think this study is indicative of anything. Sales were up, social media referrals were down. So what?