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Disney Opens First Apple-Inspired Store
July 6, 2010
FROM RETAILWIRE:
The Walt Disney Co. last week opened the first of its 300 planned revamped Disney Stores in Montebello, CA. Inspired by Apple Inc.'s design team, the store features multimedia technology and interactive storytelling with a goal of keeping shoppers entertained for 30 minutes. What interactive elements at Disney's revamped stores appear most promising?
[more...]
The greatest asset that the new Disney stores possess is the influence of Steve Jobs. He is a master of creating a rich retail experience.
If Disney gives the new concept a chance, and I suspect that they will given that Steve Jobs is the largest shareholder, 5 years from now we will be talking about this period as a turning point for Disney retailing.
Retailing is theatre and entertainment, and no one knows better how to execute these two things than does Disney & Jobs.
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