Gene Hoffman

New Genius Hired to Run Apple Store

February 1, 2012

FROM RETAILWIRE:
Speculation, almost from the moment Ron Johnson said he was leaving Apple to become CEO of J.C. Penney, was that the company would go outside the U.S. to hire its new head of retail operations. Now comes word that Apple has hired John Browett, CEO of Dixons Retail Plc, the largest consumer electronics retailer in the U.K. What do you think of the decision to hire John Browett?      [more...]

John Browett has proved that he knows how to sell merchandise in today's paradigm. So hiring him seems like a good decision by Apple.

What will he need to further the Apple Store on its upward trajectory? A great cook and luck!