John Boccuzzi, Jr.

Walmart: New Nutrition Labeling Program is 'Great For You'

February 8, 2012

FROM RETAILWIRE:
Walmart has now officially launched its "Great For You" labeling program, entering the space of providing nutrition information to shoppers with the hope it will lead them to healthier eating choices. Will Walmart find success with its Great For You nutritional labeling program?      [more...]

It is good to see Walmart getting involved with a nutritional program. I question the value of the program, however, after reviewing the list of items that carry the "Good For You" label. They are all Walmart Brands. Great for Walmart, but is it great for their customers? The approach seems to be more about marketing Walmart brands than actually sharing nutritional values across all brands and categories.

Also, if you have a "Good For You" label, do you also need a "Bad for You" label? National Brands and consumers should be concerned if Walmart does not also include national brand items on the "Good For You" list. I like and use the NUVAL program that Big Y implemented. Easy to understand in my opinion, the higher the number the better the item is for you.