Mark Price

RSR Research: Are We Beginning the Next Golden Age of Retail?

August 20, 2010

FROM RETAILWIRE:
We sit today, in the second half of the first year of the 21st century's second decade, possibly on the cusp of a new golden age of retail. It seems as though surviving retailers are starting to pick up the customer's cadence and picking and choosing the best from retailing's finest hours. Are you encouraged that retail is heading in a healthier direction?      [more...]

Retail is moving toward a Golden Age, but in another direction entirely--that of customer connection and relationships. More and more, data is available that will permit retailers to personalize their experiences with customers and build products and stores to meet their needs. That data will also be used to extent the store outside of itself, more and more into a "bricks and clicks" environment, linking and unifying a customer relationship across store, web and mobile.

More and more retailers are bringing multi-channel marketers on to their leadership team, who are developing new approaches on the leading edge.

What an exciting time to be alive.