Yoav Vilner

CEO, Ranky
Yoav Vilner is a tech blogger, growth hacker, and startup marketer. He's also the co-founder of Ranky, a startup marketing agency.

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  • Posted on: 12/13/2017

    RetailWire Christmas Commercial Challenge: Home Depot vs. Lowe’s

    Neither of the two ads stands out. I think both ads could have been much better. Home Depot's could have been more original since it is too similar to the many Christmas ads we see on screen every day, while Lowe's could have been funnier. If I have to vote for one, my vote goes to Home Depot. Their ad is more touching and it better represents the Christmas spirit.
  • Posted on: 12/10/2017

    Is a tiered dollar menu the ticket for McDonald’s?

    The "Dollar Menu" introduced in 2002 by McDonald's obviously didn't work out as expected. I can't tell whether the “$1 $2 $3 Dollar Menu” will work better, but I'm afraid it won't. Past events and studies on the habits of McDonald's consumers have shown that these marketing strategies aren't really working. In my opinion, McDonald's should try a completely different repositioning and retargeting approach.
  • Posted on: 12/03/2017

    What is increased mobile holiday traffic doing for sales?

    The increased traffic of mobile users on e-commerce sites isn't necessarily related to sales. In fact, data shows that even though more and more users are looking for items through their mobile phones, most of them are still buying online using their laptops or computers, which is a critical fact retailers should consider. From personal experience, the only factor that leads me to use my computer to buy an item I've previously seen on mobile is simply a better customer experience on the desktop. Retailers should be aware of the potential that an improved mobile experience holds for increased online sales.
  • Posted on: 11/29/2017

    Tech tries to end the annoying search for mall parking spots

    I really don't see any innovation here except maybe for the "reserved parking" technology. All these "high-tech" solutions have been implemented and used for years now in many countries and their effects on retail should be clear by now. I believe easy parking solutions do have an impact on the number of mall visitors since one of the main issues that stops customers from going to malls really is the lack of parking availability. However, the potential technology holds for parking solutions goes far beyond the ones mentioned and, now that parking availability has become a real issue, we'll probably see more of such technology in the coming years.
  • Posted on: 11/22/2017

    Does it matter if social media is getting a bad rep?

    The article makes a good point but I don't think this will impact retail. Of course, social media is losing its reliability when it comes to news -- there is so much news out there that it has become really hard to tell whether news is fake or it not. And the fact that more users are preferring Snapchat and Instagram over Facebook and Twitter is a meaningful sign of that. However this isn't going to affect the retail industry in any way.First of all, if a social media platform (Facebook) is losing credibility and users, users can always rely on a new, more popular one (Snapchat). More than that, users that still rely on platforms like Facebook will still be interested in retailers' ads and promotions because a brand's reliability has nothing to do with a platform's reliability.
  • Posted on: 11/19/2017

    Will breakfast at Tiffany’s attract Millennials in search of ‘Instagrammable’ experiences?

    If one of the causes for Tiffany's decreased sales is really the Millennials' need for experiences rather than "things," then this is a really good strategy to begin with. It has certainly attracted more Millennials lately, but I wouldn't consider it as a complete rebranding.
  • Posted on: 11/15/2017

    Will data breach concerns tank Forever 21’s holiday?

    It's probably the worst time for this data breach to happen to such a big retailer like Forever 21, given the upcoming holiday season. However, I don't think it will deeply affect the company's future sales, especially since the data breach has already been discovered. It will probably be just a matter of days before the situation is completely resolved. Consumers know that all companies' systems are at risk in our ever-evolving society, with hackers gaining access to many systems (not only in retail). I can't say I'm concerned about Forever 21's sales this Christmas.
  • Posted on: 11/12/2017

    Will mobile make another big leap this holiday?

    A good mobile interface is key for retailers that don't want to miss out on holiday sales. It's clear that users are more likely to use smartphones over laptops to make purchases because they're more accessible, anywhere anytime. However, for some reason, making purchases from desktop sometimes feels more secure and less confusing and this is probably related to the fact that many retailers still don't provide their users with mobile-friendly websites. If retailers want to be easily reachable anytime, they should make sure the mobile version of their site is user-friendly.
  • Posted on: 11/06/2017

    Can Kroger make a name for itself in fashion?

    I feel like many retailers have been doing this a lot lately, trying to become multi-faceted instead of focusing on their original product idea. This is a very bad branding strategy because it makes the consumer confused about what to expect from your brand. Such a shift also puts into question the quality of the products that had been offered by that company originally.
  • Posted on: 10/30/2017

    When are text messages welcome from retailers?

    Different clients have different priorities in term of communication with retailers. Retailers should be informed of their customers' preferences before sending an email or text message. There are many ways retailers can find out whether their client wants to receive texts messages about promotions or delivery information. It's always important to respect customers' boundaries because, otherwise, retailers risk losing their clients forever.
  • Posted on: 10/25/2017

    Amazon to begin making in-home deliveries in 37 cities

    Many might think this is "pushing the bounds" but I have to disagree. Once more Amazon has shown us how innovative their products and services can be. This is not a service that each consumer will have to necessarily implement when purchasing products on Amazon. Amazon Key is an extra service that is meant to be adopted by a very large portion of Amazon users. There are surely good reasons behind the launch of this service and Amazon is probably trying to solve a major problem (lack of time at home) of their consumers.
  • Posted on: 10/22/2017

    Drone-to-hand delivery could become a thing

    There's no doubt that this would be a very cool use of drones, but I'm not sure it would be logistically possible. First, the airspace would be very crowded and walking around could be dangerous. While watching the video, I kept wondering if this was really something that could be implemented in our daily lives, but it just seems too surreal (as well as complicated). When there are so many other better uses for drones, drone delivery doesn't seem quite necessary. I don't think it would bring more customers or an increased number of deliveries to the big retailers out there.
  • Posted on: 10/18/2017

    Should the holiday selling season be retired?

    One doesn't necessarily need to exclude the other. Downplaying the holiday season is a mistake because it still brings a big impact on the overall sales, but that doesn't mean that retailers should focus solely on that. I agree with Ms. Lee Yohn: data analytics is a valuable resource for retailers. Placing the right amount of importance on the holiday season while making good use of the data to analyze customers' patterns is key to a successful sales strategy.
  • Posted on: 10/15/2017

    Are retailers shortchanging the digital transformation?

    The most important aspect each retailer should focus on has always been and will always be customer service. No matter if the investment is done digitally or offline, without a successful customer service retailers will be left out. If retailers really want to fight back the feared "Amazon Effect" they HAVE TO guarantee customer satisfaction and, in order to do that, they need to realize where most of their customers come from, whether online or offline. That will give them a better idea of where they should concentrate their investments. The retail world is slowly (yes, slowly) becoming more and more digital but let's not forget about the traditional customers that are always looking for an outstanding customer service experience when they physically walk into a shop.
  • Posted on: 10/10/2017

    Office Depot to transform into IT service giant after $1B deal

    Seems like a promising step forward. Office Depot's competitors are well-known brands, and their hope to be considered a services provider rather than a retailer speaks for itself. Overall customer satisfaction with Office Depot hasn't been so great lately, so hopefully, this new path will bring more value to the brand.

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