PROFILE

Tom Smith

Consultant
Marketing strategist and research analyst skilled in developing and implementing omnichannel, integrated marketing plans for more than 100 companies in 18 different vertical industries.

Use insights from analytics to solve business problems and inform marketing plans.
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  • Posted on: 07/13/2016

    Amazon declares victory – Prime Day II concludes

    Amazon's commitment to providing a consistently excellent customer experience, something they've learned from the Zappos acquisition, is leading to its continued success. They're making consumers' lives simpler and easier, saving them time. They're gaining "customers for life."
  • Posted on: 06/16/2016

    Under Armour links purchase recommendations to fitness data

    Conceptually it's a great idea; however, the execution must work. I spent two hours this past weekend trying to buy something from UA and linking my MapMyFitness and MyFitnessPal accounts. Ultimately to no avail.It'll be interesting to see if UA can leverage the data they get from their fitness apps to provide me information of value that will earn my trust and show they care about me as a customer. So far, all I see is they want to sell me subscriptions to their apps.
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  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.