Susan O'Neal

Susan O’Neal serves as General Manager of Promo Intel and Promo Insights at Numerator. Promo Intel is the market leading source of promotions data for the consumer packaged goods and retail industries in the U.S. and Canada. Promo Insights is a new innovation from Numerator, and the only industry-wide insights into how promotion data affect the buying behavior of specific consumers. 

Prior to joining Numerator, O’Neal spent more than 20 years geeking out over all things consumer, marketing, CPG and retail as a brand and data strategist, innovator and loyalty marketer at Dabbl (which she founded in 2015), Catalina Marketing and Grey Advertising. O’Neal is a recipient of the Women of Excellence Award for Innovation from the Path to Purchase, and the Best of the Bullseye Award for Strategic Partnership from Target Corporation. She is passionate about using technology and data to create lasting and valuable connections between consumers, retailers and their favorite brands. 

To learn more, visit: numerator.com