Sky Rota CEO
I am a 12 yr old blogger/vlogger, Generation Z consultant.
My name is Sky, I’m 12yrs old & in 7th grade. I’m severely dyslexic & have ADHD. I attend a school for kids who learn differently, I don’t use the term (Learning disabled) because I’m Not disabled! Just because I can’t learn in a conventional manner doesn’t make me disabled. Most of all, I don’t allow my differences to define me. I know first hand how my Generation thinks, moves, plays, spends & creates. We aren’t like any Generation before us, and Yes, We start at a young age. I consider myself a young ambitious entrepreneur who specializes in consulting with educators, parents, therapists, businesses & brands regarding everything Gen Z. I am an authority on Dyslexia, ADHD, Learning disabilities & know first hand what its like to be bullied by adults & teachers. I consult on everything generation Z related. Consider me your personal ambassador. I’m on an endless mission to give Generation Z an outlet to show the world their Strengths.
Author of: "Look Mom, I’m the Dumest One in My Clas"
The true story of nine-year-old Sky Rota, who during the fourth grade discovers he is severely dyslexic. Hopeful that his school would be understanding and help him embrace and develop his unique methods of learning, his parents soon realized that they would have to fight for him. Instead of encouraging Sky, his teachers punish him for his “weaknesses.” His school saw his dyslexia as a disability as well, labeling him as different and an outsider. Sky and his parents quickly learn dyslexia comes with as many gifts as it does challenges
  • Posted on: 07/21/2017

    Will customers use an Amazon app to chat?

    I think we can all agree we don't want another app on our phones and the chat thing is old news. We want to text support today to get our questions answered. That's why I recommend live support to my clients. Customers need the ability to text support which is the next best thing for selling online.
  • Posted on: 07/19/2017

    Will Dick’s price match keep it on top of the sporting goods category?

    Honestly, I love going to Dick's to shop. I never purchased anything from them online. Their stores are fantastic and there is so much to see that you wind up going for one thing and buying two others. There is no brick-and-mortar competition for them. There really is no other sporting goods chain competition for them online either. I have searched.It's great to have the best price offer however it just sounds like a nightmare to do. No one is going to call and talk to anyone. I don't see this new offer growing Dick's market or changing it in any way. Plus if I'm going to buy something sports-related Dick's gives me scorecard bonus points and checks in the mail. I have a $40 one sitting here right now. Last time I checked Amazon doesn't give you anything. We just bought a new basketball court from Dick's the other day. Best offer out there.
  • Posted on: 07/17/2017

    Is e-commerce a job builder or killer?

    There aren't enough e-commerce jobs offsetting traditional retail jobs. And things will only get worse for people when robots start doing more and more. Yes we will need people to fix them but they aren't going to be the people who worked in retail.I wouldn't say online jobs are better than working in retail, they are just different. I can tell you the we just joined Instacart (grocery delivery) because they signed Wegmans and it was the most fantastic online mobile somewhat-interactive experience ever!I highly recommend it. (They aren't my client, not being paid to say this) I'm not sure if our delivery person loves or wanted that job, but it sure made my mom happy. We did tip her and she seemed happy. Instacart rules!
  • Posted on: 06/29/2017

    Should store associates be allowed to use their personal devices?

    Is the employee supposed to Google stuff for the customer on their own cell phone? I don't understand how they are expecting them to use their own device to help customers. And I don't see security being an issue.I say NO cell phones at work. Workers are just going to be texting and checking their social media, it's human nature today. Your employees need to know how to talk to people face to face. That is a skill, especially today when everyone is hiding behind their device. You need to hire people who are outgoing that actually want to approach a customer and help them. I know it is rare to get people like that today but they are the ones who know your stock and will engage your customers. I am a sales person, that is one of my strengths. Since I was little I would sell things to people whether it be bracelets I made or shirts or spinners. I am not the kid who shows up with the pie charts. I'm the one who can talk most people into buying anything. When I was younger my father used to have his 77-year-old employee take me outside his office building so I could sell my things and the man told my dad, "this kid can sell ice to an Eskimo."Find those people and hire them. You will not see waitstaff at restaurants hiding behind a device. So I don't want to be seeing anyone in a store looking down, I want them ready and attentive to my needs.
  • Posted on: 06/27/2017

    How will 3-D printing take hold at retail?

    Yes, 3-D printing is 100 percent a novelty however it can make a kid like me great money. I have a 3-D printer and it runs 24-hours a day because I have a demand from kids that want unique 3-D printed spinners/rings/models/toys. Anyone who has a 3-D printer knows it takes no less than two hours to print a simple spinner. Something like DSW printing a 3-D shoe sounds good at first but then you see they say it take less than two weeks to get it. Who wants to wait two weeks to get a 3-D print? I printed a fancy shoe for my mom for Mother's Day and it was a six hour print, that is why DSW is giving a two-week delivery.I only have one 3-D printer, if I were DSW I would have a ton of them to print the shoes if I saw customers wanting them. The most fantastic part of 3-D printing is watching the printing in person. I would have the printers positioned all over stores printing various sneakers/shoes/colors/styles just to get people in the stores watching them print. It's a live, engaging experience. BTW, people still think that 3-D printers cost a fortune but you can get them for less than $300.I'm sure stores pay much more for store props, so there is no problem in buying a handful of 3-D printers just to engage your customers and show them something futuristic and unique in person. If your customers buy something you can always throw in a 3-D print of something for them to pick up the next day to get them back to the store.
  • Posted on: 06/19/2017

    Did Amazon just patent tech that could end showrooming in its stores?

    I can't even say this idea may have sounded good in 2012 because I don't think it was ever a good idea. I don't like the "control" word. I want to be in control. I can tell you that if I go into a store that tries to take control of my phone I will run far from that store and never come back. And don't forget we Generation Zers are sharers so something like this will spread like wild fire. I don't recommend anyone using this technology. #DontEvenTryit
  • Posted on: 06/19/2017

    Why are so many associates being deprived of tech by their employers?

    Maybe some retailers are holding back getting devices for their employees because they want their staff to personally engage with the customer. I know myself I want a sales person to be looking at me and helping me, not looking down at their device to tell me about the item I'm interested in. If I wanted to research products I could stay home and do it myself. Our generation wants attention in human form. Why are retailers trying to take away the outside shopping experience for us? Once again another example of how they don't know what we want because they don't know us. In my new book soon to be released, The Gen Z Answer Key for Business, I'm going to give you the scoop on our generation.
  • Posted on: 06/15/2017

    Will new payment options make Amazon Prime memberships even more popular?

    If you think about it, some people are only receiving $106 per month in food stamps/EBT or WIC. Having $5.99 taken out of their food money on a monthly basis is a lot of money for them. I don't see them jumping at this monthly fee. Lots of us don't see having something shipped or making monthly payments as a luxury. Sadly, to people in those demographics shipping is a luxury not a necessity. It's the difference of having one more jar of peanut butter to eat.It cannot hurt Amazon being approved for government assistance programs. Amazon is always thinking of ways to earn. Another of the many reasons why they are king! Competitors must have creative thinkers on their teams if they want to compete. There is no reason they can't apply for government programs as well, Amazon doesn't have to have the monopoly on that demographic.
  • Posted on: 06/14/2017

    Who owns the in-store experience?

    I'm with you Mr. Lonyai. Everyone is part of the in-store experience. And why are sales people cleaning bathrooms? You get cleaning people to clean and sales people to sell.If retailers want to keep their stores open, they have to pay attention to us! I personally won't go to certain stores ever again because I can't find help. Why is this so hard? Why has shopping changed so drastically? internet shopping didn't ruin in-store experiences. They ruined the shopping experience all by themselves. No one wants to wait on anyone in those stores, then why are they hiring people like them? You can find the right people that love to help others and are nice and kind and patient. Who is in charge of hiring sales people that clearly do not want to be selling or helping people? Why are they even considered for those jobs? Sales people should be the nicest most informed accommodating people on your floor. They should never leave the floor, they should never disappear to get stock.Retailers need to get it together fast because I am down to like one store I am pleased with going to.
  • Posted on: 06/12/2017

    Could ’embeddables’ in wearable tech give brands a clearer view of consumers?

    Yes, they will get an inside view of us if they embed something in our sports attire. If UA gets away with it others like Nike, etc., will follow. Do I like the idea of something being embedded in my sneaker? Sure it's easier than wearing something around my wrist but I think some of the things they want track are way too personal. However they will probably come with settings to turn on what ever you want to track.I see them trying to embed the tech into handbags, wallets, phone cases and a list of other places.School's out in Tuscany!
  • Posted on: 06/01/2017

    Should Amazon buy Macy’s?

    I dont think Amazon needs the aggravation of running department stores. Yes they are trying out Wawa-style three-and-a-half minute, in-and-out store experiences. Every retailer wants to be Amazon when they grow up, But Amazon doesn't want to be every retailer. That is why they changed the shopping model -- not to go backwards but forward. Last full day of school!
  • Posted on: 05/31/2017

    Is ‘Building the New Blue’ the right plan to complete Best Buy’s transformation?

    I think that anyone who can explain mobile phone carrier issues in a simple way is going to be successful. I love Best Buy and the one reason why is because of their fantastic customer service. They can't do enough for you and they know about every product in the store and where it is located and not by staring down at a device and reading off it. They are trained in all their areas. My mom had a question about a TV and the sales person knew everything about them. They help you find what you need and get you in and out of the store. I also like their mobile site. Just this year my mom bought three 4K TVs to go with my cousins' and my new Xboxes and PlayStation. She bought me a new phone case and new cords for my brother's cellphone and computer. This is our go-to store. I want go tonight, I need something.
  • Posted on: 05/19/2017

    Is influencer marketing all that it’s cracked up to be?

    I think it is safe to say I watch YouTube more than anyone who posts on here. I personally would like to see one of the YouTube personalities I watch be the one in the ads that I am forced to wait to skip. But they must have some creative freedom to back the content to stay true to their fans. We like it to watch real content. I am a car fanatic. I follow some bloggers who are not the top ones who still have 500,000 subscribers and are fantastic and have personality. Car companies have been making the car commercials and ads the same forever, why not try out someone that we actually enjoy watching?
  • Posted on: 05/18/2017

    Is the $400B prescription drug business ripe for an Amazon disruption?

    First of all who really knows the price of drugs? My mom has to shop around because the same exact prescription is $180 at one drug store an another one has the same script for $90. Sounds like they just get to charge what they want. If Amazon gets into to this drug business they will most likely try their best to have the lowest prices and we know they will be delivered. So it will be another home run for them, they are going to try to ship everything they can get their hands on. So would I. It's only a matter of time before they have liquor licenses and are able to ship alcohol, already doing beer and wine. And when marijuana is legal everywhere, maybe not in some of your guys' time, they will be shipping that to. Have a nice day. ☼
  • Posted on: 05/15/2017

    Can retailers keep up with Gen Z’s digital savviness?

    We already have tons of influence on our parents.There is no such thing as waiting for Christmas or birthdays for Generation Z. My friend just received a Oculus VR Headset for no reason, just because he is gifted with persistence. I just received a 3D printer because I texted my father a persuasive essay a few days a week for 2 weeks. We are professionals as convincing our parents to make purchases out side of holidays.You must start now. I was just 13 and know every available new thing out there, our parents aren't up on things like we are, so do not wait until we have our own money as we are much more willing to spend our parents money than we will our own. Example: I have been printing 3D objects for 6 days straight since I got my lessons. I have made a minimum of $45.00 per day selling my 3D printed things at school. My father found out and asked if I was going to start paying him back for the printer, I replied, that was never in any deal when it was purchased.As you see, we like to find ways to earn money but don't love spending. You must treat us as if the school age years are our peak years. Right now! My soon to be released book, "The GenZ Answer Key for Business" is going to help to answer so many of these questions for businesses and brands. GenZers need to be able to buy everything we see on any commercial social media post. We don't like Pinterest, we want to be directed straight to the product, no looking around. We hate email! We do not want to do any online chat or god forbid, have to call somewhere. We are only interested in text support like We will never ever sit and wait to speak to someone like you do or go through some menu -- we can't pay attention long enough and won't waste time, our most precious thing. We want immediate answers or we will go to another mobile store that can give us what we want.It isn't so much that we aren't loyal, it's that we don't have to put up with anything today. Mean customer service people, not happening, Terrible mobile experience, click off site. Horrible checkout process, we are gone. Don't carry what you say, never coming back. We have sooo many options at our fingertips and don't have to drive around to find them. This is fierce competition, It's time to start drafting your GenZ teams.I'm here to help, just reach out. :)