Sky Rota CEO
I am a 12 yr old blogger/vlogger, Generation Z consultant.
My name is Sky, I’m 12yrs old & in 7th grade. I’m severely dyslexic & have ADHD. I attend a school for kids who learn differently, I don’t use the term (Learning disabled) because I’m Not disabled! Just because I can’t learn in a conventional manner doesn’t make me disabled. Most of all, I don’t allow my differences to define me. I know first hand how my Generation thinks, moves, plays, spends & creates. We aren’t like any Generation before us, and Yes, We start at a young age. I consider myself a young ambitious entrepreneur who specializes in consulting with educators, parents, therapists, businesses & brands regarding everything Gen Z. I am an authority on Dyslexia, ADHD, Learning disabilities & know first hand what its like to be bullied for being different. I consult on everything generation Z related.
Author of: “The Gen Z Answer Key for Business” by Sky Rota
The go-to guide for marketing to Generation Z .
I’m on an endless mission to give Generation Z an outlet to show the world their Strengths.
Author of: "Look Mom, I’m the Dumest One in My Clas"
The true story of nine-year-old Sky Rota, who during the fourth grade discovers he is severely dyslexic. Hopeful that his school would be understanding and help him embrace and develop his unique methods of learning, his parents soon realized that they would have to fight for him. Instead of encouraging Sky, his teachers punish him for his “weaknesses.” His school saw his dyslexia as a disability as well, labeling him as different and an outsider. Sky and his parents quickly learn dyslexia comes with as many gifts as it does challenges
  • Posted on: 09/15/2017

    Do retailers need teen consultants to really understand Gen Z?

    Wow I thought we were friends? Lol ... Just got outta school and saw this. It's ok, good for him, always happy to see a fellow Gen Zer successful.Of corse I would say that it is great to get ideas from our perspective. I am also a huge football fan so they coulda called me. Lol!I think retailers lump us together with Millennials sometimes because they are just getting accustomed to trying to somewhat understand them and now we come along and they are assuming we are all the same generation, when we are clearly different in tons of ways, and they need to start learning our lifestyle now. I think it was a terrific move hiring Jonah Stillman, it shows they are trying to embrace change early.Way to go Vikings!
  • Posted on: 08/31/2017

    Are fashion trends moving too fast for retail?

    Yes absolutely. Bottom line, brick-and-mortar stores are in competition with their own websites. The stores can't possibly carry as many things in stock as their online version nor keep up with the ever-changing stock. So most times we don't bother going to the stores at all knowing they probably won't have what we want and we just make the guaranteed purchase from their online store.
  • Posted on: 08/30/2017

    Will Instagram become retail’s ticket to mobile shopping?

    Like most things it takes a bit of time for people to become comfortable. I believe that any retailers posting items on Instagram they want to sell that are "in-stock" should absolutely use this option. In a perfect Gen Z world, we would love to be able to click and buy anything straight from a picture. You caught our attention, now close the deal -- and make it fast!
  • Posted on: 08/28/2017

    Does Best Buy now have its own summer Black Friday?

    First of all I didn't even know Best Buy had a big sale and I'm a good customer. I don't think generation Zers are going to be waiting in those long Black Friday lines EVER! No need for retailers to make their own Black Friday. We buy things as we need them. My generation doesn't wait for birthdays and Christmas to get what we need or want. If our phone breaks or you drop it in the toilet like I just did, you don't wait until Christmas to get a new case (oh, and Best Buy didn't have the one I wanted so my sister wasted the trip of taking me to the store. I had to come home and order my new case online).I think people like going to Best Buy stores because they sell televisions and things you need to physically check out to see if you like them. They are safe for a while. I don't think my dad is shorting their stock.
  • Posted on: 08/17/2017

    Is Walmart on an unstoppable run?

    No I'm not surprised at all. Just looking at Walmart's clean, colorful site makes it an inviting place to shop. If I'm looking to buy Fruit Loops cereal only one choice comes up for $3.98 with two-day shipping on orders over $35. I'm fine with that. I don't need to be a member and there aren't 20 choices and five pages from random stores popping up with insane prices trying to rob me like on Amazon. Why does Amazon let their stores charge crazy prices for items? It's insane. And honestly it's way to many choices with Amazon Fresh, Prime, Prime Pantry -- I can't keep up. I have three older siblings in college and this year my mom didn't buy one thing to send them from Amazon. She did all her online shopping for them from Walmart, delivered to their dorms and from Instacart with fresh groceries delivered in one hour to my brother's apartment in D.C.! The competition is getting fierce.
  • Posted on: 08/01/2017

    Will Gen Z demand a new level of collaboration?

    We are sharers. Lots of us want to share or give back our findings with brands and businesses. But sadly our input isn't taken seriously most of the time. I tried to buy a ticket for a luxury Generation Z conference in New York and they didn't let me because they said I was too young. If you are talking about my demographic and I actually consult with companies regarding my generation how can you not let me come to an event? Sadly most businesses are judging us by our age and not how we can actually help you see us through our eyes.I tried to get a ticket to IRCE in Chicago for internet convention and I was turned down because of my age. I receive emails back from top companies saying sorry but you are too young to give input, but you win the award for youngest person to ever pitch us. Why does it matter who you get the answers from? As long as you get the answers. All we want to do is help make the world a better place and no one gets us like we do. But you have to give us a shot. It can't hurt.Thankfully all my clients from Florida to Sidney, Australia don't see my age, they see my work and what my fresh eyes bring to the table. Gotta go, reviewing a new client's app. Very exciting. :)
  • Posted on: 07/21/2017

    Will customers use an Amazon app to chat?

    I think we can all agree we don't want another app on our phones and the chat thing is old news. We want to text support today to get our questions answered. That's why I recommend live support to my clients. Customers need the ability to text support which is the next best thing for selling online.
  • Posted on: 07/19/2017

    Will Dick’s price match keep it on top of the sporting goods category?

    Honestly, I love going to Dick's to shop. I never purchased anything from them online. Their stores are fantastic and there is so much to see that you wind up going for one thing and buying two others. There is no brick-and-mortar competition for them. There really is no other sporting goods chain competition for them online either. I have searched.It's great to have the best price offer however it just sounds like a nightmare to do. No one is going to call and talk to anyone. I don't see this new offer growing Dick's market or changing it in any way. Plus if I'm going to buy something sports-related Dick's gives me scorecard bonus points and checks in the mail. I have a $40 one sitting here right now. Last time I checked Amazon doesn't give you anything. We just bought a new basketball court from Dick's the other day. Best offer out there.
  • Posted on: 07/17/2017

    Is e-commerce a job builder or killer?

    There aren't enough e-commerce jobs offsetting traditional retail jobs. And things will only get worse for people when robots start doing more and more. Yes we will need people to fix them but they aren't going to be the people who worked in retail.I wouldn't say online jobs are better than working in retail, they are just different. I can tell you the we just joined Instacart (grocery delivery) because they signed Wegmans and it was the most fantastic online mobile somewhat-interactive experience ever!I highly recommend it. (They aren't my client, not being paid to say this) I'm not sure if our delivery person loves or wanted that job, but it sure made my mom happy. We did tip her and she seemed happy. Instacart rules!
  • Posted on: 06/29/2017

    Should store associates be allowed to use their personal devices?

    Is the employee supposed to Google stuff for the customer on their own cell phone? I don't understand how they are expecting them to use their own device to help customers. And I don't see security being an issue.I say NO cell phones at work. Workers are just going to be texting and checking their social media, it's human nature today. Your employees need to know how to talk to people face to face. That is a skill, especially today when everyone is hiding behind their device. You need to hire people who are outgoing that actually want to approach a customer and help them. I know it is rare to get people like that today but they are the ones who know your stock and will engage your customers. I am a sales person, that is one of my strengths. Since I was little I would sell things to people whether it be bracelets I made or shirts or spinners. I am not the kid who shows up with the pie charts. I'm the one who can talk most people into buying anything. When I was younger my father used to have his 77-year-old employee take me outside his office building so I could sell my things and the man told my dad, "this kid can sell ice to an Eskimo."Find those people and hire them. You will not see waitstaff at restaurants hiding behind a device. So I don't want to be seeing anyone in a store looking down, I want them ready and attentive to my needs.
  • Posted on: 06/27/2017

    How will 3-D printing take hold at retail?

    Yes, 3-D printing is 100 percent a novelty however it can make a kid like me great money. I have a 3-D printer and it runs 24-hours a day because I have a demand from kids that want unique 3-D printed spinners/rings/models/toys. Anyone who has a 3-D printer knows it takes no less than two hours to print a simple spinner. Something like DSW printing a 3-D shoe sounds good at first but then you see they say it take less than two weeks to get it. Who wants to wait two weeks to get a 3-D print? I printed a fancy shoe for my mom for Mother's Day and it was a six hour print, that is why DSW is giving a two-week delivery.I only have one 3-D printer, if I were DSW I would have a ton of them to print the shoes if I saw customers wanting them. The most fantastic part of 3-D printing is watching the printing in person. I would have the printers positioned all over stores printing various sneakers/shoes/colors/styles just to get people in the stores watching them print. It's a live, engaging experience. BTW, people still think that 3-D printers cost a fortune but you can get them for less than $300.I'm sure stores pay much more for store props, so there is no problem in buying a handful of 3-D printers just to engage your customers and show them something futuristic and unique in person. If your customers buy something you can always throw in a 3-D print of something for them to pick up the next day to get them back to the store.
  • Posted on: 06/19/2017

    Did Amazon just patent tech that could end showrooming in its stores?

    I can't even say this idea may have sounded good in 2012 because I don't think it was ever a good idea. I don't like the "control" word. I want to be in control. I can tell you that if I go into a store that tries to take control of my phone I will run far from that store and never come back. And don't forget we Generation Zers are sharers so something like this will spread like wild fire. I don't recommend anyone using this technology. #DontEvenTryit
  • Posted on: 06/19/2017

    Why are so many associates being deprived of tech by their employers?

    Maybe some retailers are holding back getting devices for their employees because they want their staff to personally engage with the customer. I know myself I want a sales person to be looking at me and helping me, not looking down at their device to tell me about the item I'm interested in. If I wanted to research products I could stay home and do it myself. Our generation wants attention in human form. Why are retailers trying to take away the outside shopping experience for us? Once again another example of how they don't know what we want because they don't know us. In my new book soon to be released, The Gen Z Answer Key for Business, I'm going to give you the scoop on our generation.
  • Posted on: 06/15/2017

    Will new payment options make Amazon Prime memberships even more popular?

    If you think about it, some people are only receiving $106 per month in food stamps/EBT or WIC. Having $5.99 taken out of their food money on a monthly basis is a lot of money for them. I don't see them jumping at this monthly fee. Lots of us don't see having something shipped or making monthly payments as a luxury. Sadly, to people in those demographics shipping is a luxury not a necessity. It's the difference of having one more jar of peanut butter to eat.It cannot hurt Amazon being approved for government assistance programs. Amazon is always thinking of ways to earn. Another of the many reasons why they are king! Competitors must have creative thinkers on their teams if they want to compete. There is no reason they can't apply for government programs as well, Amazon doesn't have to have the monopoly on that demographic.
  • Posted on: 06/14/2017

    Who owns the in-store experience?

    I'm with you Mr. Lonyai. Everyone is part of the in-store experience. And why are sales people cleaning bathrooms? You get cleaning people to clean and sales people to sell.If retailers want to keep their stores open, they have to pay attention to us! I personally won't go to certain stores ever again because I can't find help. Why is this so hard? Why has shopping changed so drastically? internet shopping didn't ruin in-store experiences. They ruined the shopping experience all by themselves. No one wants to wait on anyone in those stores, then why are they hiring people like them? You can find the right people that love to help others and are nice and kind and patient. Who is in charge of hiring sales people that clearly do not want to be selling or helping people? Why are they even considered for those jobs? Sales people should be the nicest most informed accommodating people on your floor. They should never leave the floor, they should never disappear to get stock.Retailers need to get it together fast because I am down to like one store I am pleased with going to.