PROFILE

Robert DiPietro

SVP Energy Services and New Ventures, HomeServe

Rob has held various leadership roles at a Fortune 500 retailer where he was tasked with a wide array of responsibilities, including visual merchandising, category management and developing new lines of business. He specializes in formulating and executing strategic revenue and profit plans for high growth areas in both a corporate and retail field environment.

He is currently responsible for Energy Services and New Ventures at Homeserve.

At HomeServe USA, our mission is simple: To free our customers from the worry and inconvenience of home emergency repairs. And since 2003 we’ve been doing just that. We provide homeowners across the country with affordable home emergency repair plans that offer protection from the high cost of repair bills and provide help for home emergency repairs, all with just one phone call.

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  • Posted on: 08/15/2017

    Why is Adidas partnering with a knockoff brand?

    Smart move on Adidas's part! It's not a knockoff in this case. The Adidas D Rose you buy for $40 vs $100; on a street or off brand website is a knockoff. This promotes cachet of the homage when it sells for $1000.
  • Posted on: 08/01/2017

    Are private equity firms the true retail chain killers?

    Overloading on debt is usually not a good thing for businesses and can be difficult to get out from under. What private equity firms are doing in the retail industry is a financial game not a strategic one. I didn't see any examples of ones that succeeded but I do recall that Bain invested early in Staples ... $650,000 into the venture. Within a few years, they made back eight times the money. Funny that Staples is going private -- we will see how they fair.
  • Posted on: 07/21/2017

    Will customers use an Amazon app to chat?

    Another app!? Last time in checked I've got five screens worth of them on my phone and I'm sure I only use four apps on a regular basis.I suppose once integrated with purchases it will act like the Venmo money transfer app and I'll see what friends just bought, right?
  • Posted on: 07/21/2017

    Will Walmart’s innovation strategies pay off?

    Walmart is on the right path! They are embracing the change that is coming/here in retail and focusing on staying relevant. The combination of the logistics prowess, retail presence and the massive customer data set they can mine will provide a competitive advantage."Robots, drones and algorithms" will be the way forward.
  • Posted on: 07/21/2017

    Did Amazon just send Sears a life line with their Kenmore deal?

    Another reason for customers never to step foot in a Sears store. The exciting thing here for Amazon is the tie in to service/install what you sell. I'm thinking other retailers make more off the install/service contract than they do selling the appliance.
  • Posted on: 07/19/2017

    Will Dick’s price match keep it on top of the sporting goods category?

    Amazon is the competition for Dick's and everyone in retail. The nuance of the exact match will help reduce matches as larger retailers can have specific SKUs/colors, etc. that do not fulfill the requirements. I think the price match is a nice feel-good initiative for customers but it has to be frictionless. If they make it easier for the consumer it might maintain share but will compress margins.
  • Posted on: 07/19/2017

    Can retail pay be made more equitable?

    My pet peeve for retail pay is that the lowest paid position (typically the cashier) is the one that is guaranteed to talk to a customer every time they are performing a task but a stocker, etc. gets paid more and may not talk to a customer. If the difference in retail is the customer experience why is the person who talks to customers all day the lowest paid? I'm a fan of pay-for-performance whether it is customer satisfaction or piece per hour. Performance can be measured and good performance should be compensated.
  • Posted on: 07/17/2017

    Can toys raise J.C. Penney’s game?

    Not the category to elevate the in store experience. It seems like a stretch that this is the category that will drive a trip to JCP. At best, this will be a impulse purchase and drive up the basket size when the customer is in the store.
  • Posted on: 07/17/2017

    Are $3.00 generics a sound grocery e-tailing model?

    The ultimate non-brand approach. They have a chance to compete with the large branded companies where most of product cost is marketing, but can they compete with Amazon?
  • Posted on: 03/27/2017

    Will ‘ambitious store redesign’ lift Target to new heights?

    You need a significant lift in sales to justify that spend! I'm not thinking Target for quick trip, I'm thinking CVS/Walgreens, etc.Better sight lines sounds like what the office supply/consumer electronic stores did 10 years ago and that didn't work out that great.
  • Posted on: 03/27/2017

    Lowe’s innovates because it has to

    Brick and mortar retailers typically have a web presence as well, where they test and analyze new ideas constantly. They should take the same rigorous approach to the physical store. I think they most promising idea for Lowe's is Holoroom -- the ability to step inside a remodel and experience it virtually will benefit the customer and help drive sales.
  • Posted on: 12/06/2016

    Will the tech behind Amazon Go redefine convenience at retail?

    One-click to no click -- purely friction-less.If it works, it's breakthrough technology and will revolutionize self checkout. I assume Amazon would use the labor savings to keep prices in check or apply it to the loss from a tech failure.
  • Posted on: 12/05/2016

    Five ways to sell customers a new identity using emotional selling

    It's been awhile since I've worked in retail but 10 years ago retailers trained sales associates on feel/felt/found statements. It was more for overcoming objections but even a decade ago we realized that you can't just sell on features and benefits. You need an emotional connection with whatever you are buying -- even if it is a pen.
  • Posted on: 12/05/2016

    Does Alexa need a screen?

    Ok -- I'm an Alexa user today and I think the screen adds value. It definitely will help display information that is more difficult to consume verbally, like pictures of products. I've also used Alexa to purchase items (batteries, chocolate, etc.). The frictionless purchase experience is un-nerving. Holy cow is it easy to spend money.The one thing that is very interesting is to watch how kids interact with Alexa -- the learning curve is non-existent and they expect her to do things that I've not set up yet.
  • Posted on: 11/10/2016

    Gillette suffers nicks from Harry’s/Target’s partnership

    Dollar Shave Club coming to a Walmart near you! The shave clubs are clearly stealing share. I wonder if overall sales are up in the category and if margin dollars are up — Target doesn't seem to say that.

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