Robert DiPietro

SVP Energy Services and New Ventures, HomeServe

Rob has held various leadership roles at a Fortune 500 retailer where he was tasked with a wide array of responsibilities, including visual merchandising, category management and developing new lines of business. He specializes in formulating and executing strategic revenue and profit plans for high growth areas in both a corporate and retail field environment.

He is currently responsible for Energy Services and New Ventures at Homeserve.

At HomeServe USA, our mission is simple: To free our customers from the worry and inconvenience of home emergency repairs. And since 2003 we’ve been doing just that. We provide homeowners across the country with affordable home emergency repair plans that offer protection from the high cost of repair bills and provide help for home emergency repairs, all with just one phone call.

  • Posted on: 03/27/2017

    Will ‘ambitious store redesign’ lift Target to new heights?

    You need a significant lift in sales to justify that spend! I'm not thinking Target for quick trip, I'm thinking CVS/Walgreens, etc.Better sight lines sounds like what the office supply/consumer electronic stores did 10 years ago and that didn't work out that great.
  • Posted on: 03/27/2017

    Lowe’s innovates because it has to

    Brick and mortar retailers typically have a web presence as well, where they test and analyze new ideas constantly. They should take the same rigorous approach to the physical store. I think they most promising idea for Lowe's is Holoroom -- the ability to step inside a remodel and experience it virtually will benefit the customer and help drive sales.
  • Posted on: 12/06/2016

    Will the tech behind Amazon Go redefine convenience at retail?

    One-click to no click -- purely friction-less.If it works, it's breakthrough technology and will revolutionize self checkout. I assume Amazon would use the labor savings to keep prices in check or apply it to the loss from a tech failure.
  • Posted on: 12/05/2016

    Five ways to sell customers a new identity using emotional selling

    It's been awhile since I've worked in retail but 10 years ago retailers trained sales associates on feel/felt/found statements. It was more for overcoming objections but even a decade ago we realized that you can't just sell on features and benefits. You need an emotional connection with whatever you are buying -- even if it is a pen.
  • Posted on: 12/05/2016

    Does Alexa need a screen?

    Ok -- I'm an Alexa user today and I think the screen adds value. It definitely will help display information that is more difficult to consume verbally, like pictures of products. I've also used Alexa to purchase items (batteries, chocolate, etc.). The frictionless purchase experience is un-nerving. Holy cow is it easy to spend money.The one thing that is very interesting is to watch how kids interact with Alexa -- the learning curve is non-existent and they expect her to do things that I've not set up yet.
  • Posted on: 11/10/2016

    Gillette suffers nicks from Harry’s/Target’s partnership

    Dollar Shave Club coming to a Walmart near you! The shave clubs are clearly stealing share. I wonder if overall sales are up in the category and if margin dollars are up — Target doesn't seem to say that.
  • Posted on: 11/10/2016

    The drive-thru of the future

    Speed is the primary goal for the customer but upsell and cross sell should be the driving force for the implementer of the new tech!
  • Posted on: 11/10/2016

    Will Samsung’s recall issues ruin Best Buy’s Christmas?

    The Samsung problem won't be material on Best Buy's holiday season. Customers will still purchase but have to pick a different brand.Best Buy will help as it regains brand loyalty because they are a key distribution point for Samsung and have a good store in store presence. I expect them to come back with heavy discounting to drive customers back to the brand.
  • Posted on: 11/07/2016

    Will Macy’s parade spot connect with new consumers?

    The parade is an investment in brand building. It's unlikely that the expense can be directly tied to any lift in sales. I think it has to be thought of as a branding exercise ... no different than putting your name on a sports venue.
  • Posted on: 11/07/2016

    Ode to retail: Death of the traditional mall

    The mall is not dead. It is evolving into a social event. Consumers still enjoy going shopping and retailers still need to meet that need. The change in the nuance of the mall is that the consumer will demand a more engaged experience and retailers need to embrace the online component. The profits from impulse sale items may go away but will be replaced with an online component.
  • Posted on: 10/14/2016

    Target to test vertical farms in stores

    The scariest stat in the article is that average age of farmers is 58. Not sure who will carry the torch in the next generation. If this helps makes farming more appealing by matching it with technology -- that's a win.For the grocer it can help if you can provide a product the consumer wants and consumers want to know the amount of pesticides and the growing conditions of what they are buying. It also leverages the local-grown trend and mentality of consumers.
  • Posted on: 10/14/2016

    Will others follow Walmart’s lead on manager pay?

    Labor cost is the biggest controllable in retail. Retailers manage this by the full time/part time mix of employees and controlling overtime. This new rule will not end up helping workers in retail. Retailers will figure out whether it's cheaper to pay overtime or increase the base wage. Walmart may not gain an advantage because most folks can do the math and calculate what the hourly wage will be on salary and working 50-plus hours per week.
  • Posted on: 10/12/2016

    Will Amazon give new meaning to convenience stores?

    Amazon can create a winning concept. I think we are ready to revolutionize vs. evolve the fresh food shopping experience. Given the vast resources of Amazon and the ability to worry about profits later they can try some ideas that haven't been thought of before. I can't wait to see it in action. Between Amazon and Google opening brick-and-mortar stores, it seems ripe for revolution.
  • Posted on: 10/10/2016

    Will doubling down on e-commerce pay dividends for Walmart?

    Walmart can definitely compete in the e-commerce space but they need to optimize their logistics for e-commerce vs. retail. When they want to focus they can move an industry and they have room in e-commerce. The other interesting trend is the amount of Buy Online Pickup In-Store -- that's a statistic that Home Depot is seeing and maybe a trend in general e-commerce. Why is Amazon pushing the Amazon Locker?The potential payoff is making it easy for customers to spend their money and capturing those dollars. They need to stay ahead of the curve.
  • Posted on: 10/10/2016

    Will retailers lose retiring boomers to experiences?

    Boomers are focusing more on experiences than material purchases but that doesn't mean the experiences don't need supplies. Retailers should focus on marketing goods that support those experiences -- a must-have travel jacket, tech that helps with your travel, etc. The next wave of goods may be Boomertech.

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