Robert DiPietro

SVP Energy Services and New Ventures, HomeServe

Rob has held various leadership roles at a Fortune 500 retailer where he was tasked with a wide array of responsibilities, including visual merchandising, category management and developing new lines of business. He specializes in formulating and executing strategic revenue and profit plans for high growth areas in both a corporate and retail field environment.

He is currently responsible for Energy Services and New Ventures at Homeserve.

At HomeServe USA, our mission is simple: To free our customers from the worry and inconvenience of home emergency repairs. And since 2003 we’ve been doing just that. We provide homeowners across the country with affordable home emergency repair plans that offer protection from the high cost of repair bills and provide help for home emergency repairs, all with just one phone call.

  • Posted on: 10/10/2017

    Is Ace on-brand with The Grommet acquisition?

    Smart move for the Ace brand. It gets a clear pipeline of new and interesting products which every retailer needs to have. It will aid in making the in-store experience more fun for the consumer.It also helps the inventor and puts the spotlight on the DIYer.
  • Posted on: 10/10/2017

    Walmart seeks online edge with 35-second returns

    This will be a win for Walmart! It hits on several different points -- an easier path for consumers regarding returns, an extra trip to the store so customers will potentially buy something else and reduced labor in-store. Also it's a new angle for the marketing team. I might have to buy something just to return it and try it out myself!
  • Posted on: 09/12/2017

    Nordstrom tries a no-merchandise store

    Drinking and buying. That is an advantage for the retailer. The communal low-key relaxed shopping environment may present some opportunities for Nordstrom to differentiate but the instant satisfaction of walking out with something may be too much to overcome. Time will tell on this one.
  • Posted on: 09/11/2017

    Professor says price gouging is simple supply and demand at work

    Price adjustment in an emergency doesn't work! That is not supply and demand -- it is a crisis.Maybe the guy at the red light selling water can bump his price from $1 to $20 but not a corporation which is also likely donating to the cause.
  • Posted on: 09/11/2017

    Dr Pepper targets a digital promo to Walmart’s customers

    Gamification isn't new but if it cuts through the clutter and drives traffic it is a winner. I'll be on the lookout for the swag but haven't seen any yet. I wonder how many customers actually engaged?
  • Posted on: 09/11/2017

    Will lower everyday prices boost Target’s traffic and sales?

    Price drops alone won't change behavior. Customers want a fair price and good shopping experience. I didn't notice many signs on Sunday touting the price drop and I expected a forest of signage ... disappointing! It seems like it is a combination of EDLP and promotional pricing and that will just cause confusion. The one thing I did notice in Target was the new promo display which is in the shape of a carry basket. This display is horrible! It doesn't hold inventory well, looks like a clearance bin and is an operational nightmare I'm sure.
  • Posted on: 08/15/2017

    Why is Adidas partnering with a knockoff brand?

    Smart move on Adidas's part! It's not a knockoff in this case. The Adidas D Rose you buy for $40 vs $100; on a street or off brand website is a knockoff. This promotes cachet of the homage when it sells for $1000.
  • Posted on: 08/01/2017

    Are private equity firms the true retail chain killers?

    Overloading on debt is usually not a good thing for businesses and can be difficult to get out from under. What private equity firms are doing in the retail industry is a financial game not a strategic one. I didn't see any examples of ones that succeeded but I do recall that Bain invested early in Staples ... $650,000 into the venture. Within a few years, they made back eight times the money. Funny that Staples is going private -- we will see how they fair.
  • Posted on: 07/21/2017

    Will customers use an Amazon app to chat?

    Another app!? Last time in checked I've got five screens worth of them on my phone and I'm sure I only use four apps on a regular basis.I suppose once integrated with purchases it will act like the Venmo money transfer app and I'll see what friends just bought, right?
  • Posted on: 07/21/2017

    Will Walmart’s innovation strategies pay off?

    Walmart is on the right path! They are embracing the change that is coming/here in retail and focusing on staying relevant. The combination of the logistics prowess, retail presence and the massive customer data set they can mine will provide a competitive advantage."Robots, drones and algorithms" will be the way forward.
  • Posted on: 07/21/2017

    Did Amazon just send Sears a life line with their Kenmore deal?

    Another reason for customers never to step foot in a Sears store. The exciting thing here for Amazon is the tie in to service/install what you sell. I'm thinking other retailers make more off the install/service contract than they do selling the appliance.
  • Posted on: 07/19/2017

    Will Dick’s price match keep it on top of the sporting goods category?

    Amazon is the competition for Dick's and everyone in retail. The nuance of the exact match will help reduce matches as larger retailers can have specific SKUs/colors, etc. that do not fulfill the requirements. I think the price match is a nice feel-good initiative for customers but it has to be frictionless. If they make it easier for the consumer it might maintain share but will compress margins.
  • Posted on: 07/19/2017

    Can retail pay be made more equitable?

    My pet peeve for retail pay is that the lowest paid position (typically the cashier) is the one that is guaranteed to talk to a customer every time they are performing a task but a stocker, etc. gets paid more and may not talk to a customer. If the difference in retail is the customer experience why is the person who talks to customers all day the lowest paid? I'm a fan of pay-for-performance whether it is customer satisfaction or piece per hour. Performance can be measured and good performance should be compensated.
  • Posted on: 07/17/2017

    Can toys raise J.C. Penney’s game?

    Not the category to elevate the in store experience. It seems like a stretch that this is the category that will drive a trip to JCP. At best, this will be a impulse purchase and drive up the basket size when the customer is in the store.
  • Posted on: 07/17/2017

    Are $3.00 generics a sound grocery e-tailing model?

    The ultimate non-brand approach. They have a chance to compete with the large branded companies where most of product cost is marketing, but can they compete with Amazon?

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