PROFILE

Robert DiPietro

SVP Energy Services and New Ventures, HomeServe

Rob has held various leadership roles at a Fortune 500 retailer where he was tasked with a wide array of responsibilities, including visual merchandising, category management and developing new lines of business. He specializes in formulating and executing strategic revenue and profit plans for high growth areas in both a corporate and retail field environment.

He is currently responsible for Energy Services and New Ventures at Homeserve.

At HomeServe USA, our mission is simple: To free our customers from the worry and inconvenience of home emergency repairs. And since 2003 we’ve been doing just that. We provide homeowners across the country with affordable home emergency repair plans that offer protection from the high cost of repair bills and provide help for home emergency repairs, all with just one phone call.

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  • Posted on: 12/11/2017

    The new NYC Nike store will have a members-only floor

    I think this is more of a PR move than one that will move the numbers for Nike. It does open up some interesting dynamics to really drive the "obsessed" members who are into all things Nike. They may become the brand's best advocates as the college runners did in the early days at Nike.I could see a subscription model coming for members -- early access or maybe an automatic shipment in your custom size of Air Jordans for each release or whatever sneaker you choose.
  • Posted on: 12/06/2017

    Dollar General is betting on the continuing decline of the middle class

    I think the dollar stores are benefiting from the economic situation and target customers who fit their profile and segment. I've seen Target start to incorporate a "dollar" section at the front of the store but it seems seasonally focused rather than actually targeting the demographic.If that end of the consumer segment is growing all retailers will have to target it in some sense. At a minimum retailers should be tailoring the store assortment based on demographic.
  • Posted on: 12/06/2017

    Will mobile move the needle for J. Crew – this holiday and beyond?

    Digital can help but is not the answer for J. Crew. They need to better differentiate between other competitors such as H&M and Uniqlo. The merchandise isn't unique enough to drive traffic and the amount of sales and "40 percent offs" probably aren't helping a value proposition. In general the returns for online purchases will be higher so eventually you will have to deliver a solid in-store experience.
  • Posted on: 12/04/2017

    Does Everlane need to open stores?

    You can't be omnichannel with just one channel. The physical component will add a chance for consumers to touch and feel before they buy. It's likely that these customers will even buy more online too. You can't overlook the marketing/branding component of a physical store either -- that can only help solidify the brand if the in-store experience is done right.
  • Posted on: 12/04/2017

    Barnes & Noble wants to get smaller, more bookish

    Shrinking the footprint is one way to drive sales per square foot. Twenty-six thousand square feet seems to be very large for the assortment they need to carry -- which is books. It is good that they are going to refocus on the core and shrink the store but that won't change customer behavior.Immediate need is why customers will go to a physical location. The other reason is they enjoy the process of browsing and hopefully buying. It will be interesting to see what Barnes & Noble is doing to increase the store experience. The book store/coffee shop vibe is one they should continue.
  • Posted on: 11/06/2017

    Date-certain shipping is the new holiday imperative for retailers

    Date certain shipping is the best approach for online retailers. Consumers don't care whether the delivery option is Fedex/UPS/USPS, they care about when and how much. They also want to track the shipment!
  • Posted on: 11/06/2017

    Amazon undercuts rivals by adding discounts to marketplace seller prices

    Great for customers, tough for the seller. It will be interesting to see if the sellers have issues as now they might be undercut on price without even knowing it.
  • Posted on: 10/10/2017

    Is Ace on-brand with The Grommet acquisition?

    Smart move for the Ace brand. It gets a clear pipeline of new and interesting products which every retailer needs to have. It will aid in making the in-store experience more fun for the consumer.It also helps the inventor and puts the spotlight on the DIYer.
  • Posted on: 10/10/2017

    Walmart seeks online edge with 35-second returns

    This will be a win for Walmart! It hits on several different points -- an easier path for consumers regarding returns, an extra trip to the store so customers will potentially buy something else and reduced labor in-store. Also it's a new angle for the marketing team. I might have to buy something just to return it and try it out myself!
  • Posted on: 09/12/2017

    Nordstrom tries a no-merchandise store

    Drinking and buying. That is an advantage for the retailer. The communal low-key relaxed shopping environment may present some opportunities for Nordstrom to differentiate but the instant satisfaction of walking out with something may be too much to overcome. Time will tell on this one.
  • Posted on: 09/11/2017

    Professor says price gouging is simple supply and demand at work

    Price adjustment in an emergency doesn't work! That is not supply and demand -- it is a crisis.Maybe the guy at the red light selling water can bump his price from $1 to $20 but not a corporation which is also likely donating to the cause.
  • Posted on: 09/11/2017

    Dr Pepper targets a digital promo to Walmart’s customers

    Gamification isn't new but if it cuts through the clutter and drives traffic it is a winner. I'll be on the lookout for the swag but haven't seen any yet. I wonder how many customers actually engaged?
  • Posted on: 09/11/2017

    Will lower everyday prices boost Target’s traffic and sales?

    Price drops alone won't change behavior. Customers want a fair price and good shopping experience. I didn't notice many signs on Sunday touting the price drop and I expected a forest of signage ... disappointing! It seems like it is a combination of EDLP and promotional pricing and that will just cause confusion. The one thing I did notice in Target was the new promo display which is in the shape of a carry basket. This display is horrible! It doesn't hold inventory well, looks like a clearance bin and is an operational nightmare I'm sure.
  • Posted on: 08/15/2017

    Why is Adidas partnering with a knockoff brand?

    Smart move on Adidas's part! It's not a knockoff in this case. The Adidas D Rose you buy for $40 vs $100; on a street or off brand website is a knockoff. This promotes cachet of the homage when it sells for $1000.
  • Posted on: 08/01/2017

    Are private equity firms the true retail chain killers?

    Overloading on debt is usually not a good thing for businesses and can be difficult to get out from under. What private equity firms are doing in the retail industry is a financial game not a strategic one. I didn't see any examples of ones that succeeded but I do recall that Bain invested early in Staples ... $650,000 into the venture. Within a few years, they made back eight times the money. Funny that Staples is going private -- we will see how they fair.

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