Robert DiPietro

SVP Energy Services and New Ventures, HomeServe

Rob has held various leadership roles at a Fortune 500 retailer where he was tasked with a wide array of responsibilities, including visual merchandising, category management and developing new lines of business. He specializes in formulating and executing strategic revenue and profit plans for high growth areas in both a corporate and retail field environment.

He is currently responsible for Energy Services and New Ventures at Homeserve.

At HomeServe USA, our mission is simple: To free our customers from the worry and inconvenience of home emergency repairs. And since 2003 we’ve been doing just that. We provide homeowners across the country with affordable home emergency repair plans that offer protection from the high cost of repair bills and provide help for home emergency repairs, all with just one phone call.

  • Posted on: 10/14/2016

    Target to test vertical farms in stores

    The scariest stat in the article is that average age of farmers is 58. Not sure who will carry the torch in the next generation. If this helps makes farming more appealing by matching it with technology -- that's a win.For the grocer it can help if you can provide a product the consumer wants and consumers want to know the amount of pesticides and the growing conditions of what they are buying. It also leverages the local-grown trend and mentality of consumers.
  • Posted on: 10/14/2016

    Will others follow Walmart’s lead on manager pay?

    Labor cost is the biggest controllable in retail. Retailers manage this by the full time/part time mix of employees and controlling overtime. This new rule will not end up helping workers in retail. Retailers will figure out whether it's cheaper to pay overtime or increase the base wage. Walmart may not gain an advantage because most folks can do the math and calculate what the hourly wage will be on salary and working 50-plus hours per week.
  • Posted on: 10/12/2016

    Will Amazon give new meaning to convenience stores?

    Amazon can create a winning concept. I think we are ready to revolutionize vs. evolve the fresh food shopping experience. Given the vast resources of Amazon and the ability to worry about profits later they can try some ideas that haven't been thought of before. I can't wait to see it in action. Between Amazon and Google opening brick-and-mortar stores, it seems ripe for revolution.
  • Posted on: 10/10/2016

    Will doubling down on e-commerce pay dividends for Walmart?

    Walmart can definitely compete in the e-commerce space but they need to optimize their logistics for e-commerce vs. retail. When they want to focus they can move an industry and they have room in e-commerce. The other interesting trend is the amount of Buy Online Pickup In-Store -- that's a statistic that Home Depot is seeing and maybe a trend in general e-commerce. Why is Amazon pushing the Amazon Locker?The potential payoff is making it easy for customers to spend their money and capturing those dollars. They need to stay ahead of the curve.
  • Posted on: 10/10/2016

    Will retailers lose retiring boomers to experiences?

    Boomers are focusing more on experiences than material purchases but that doesn't mean the experiences don't need supplies. Retailers should focus on marketing goods that support those experiences -- a must-have travel jacket, tech that helps with your travel, etc. The next wave of goods may be Boomertech.
  • Posted on: 09/12/2016

    Amazon to roll out pop-ups nationwide

    Pop-ups are a very smart way for Amazon to raise awareness and trial operational aspects of a physical store. It's likely that customers that can shop multiple channels and spend more money at Amazon. It is the perfect opportunity to demonstrate the ecosystem. You can't beat the in-person show-and-tell aspect of demonstrating new technology. The only thing interesting is that the retail book team is different than the device pop-up team.
  • Posted on: 08/17/2016

    Does Millennials’ credit card wariness spell trouble for retail?

    Millennials clearly have a different perspective on consumption. They are less prone to purchases and looking for experiences. They spend money on different things, but that won't keep them from purchasing things they need. They will do it on their terms vs. a store credit card. A generation of consumers that doesn't want to take on excessive debt will likely help the economy in the long run.
  • Posted on: 08/16/2016

    Where would J.C. Penney be without Sears?

    When there isn't a Sears in the mall it makes it easy for J.C. Penney to pick up that customer. These sales need to go somewhere and for the customer in the mall J.C. Penney is an easy choice. J.C. Penney is still recovering from the plethora of ideas instituted from Ron Johnson's error and the customer is likely still confused as to what they stand for.Sears is clearly on the death spiral and J.C. Penney may take the final oxygen in the tank.
  • Posted on: 08/16/2016

    Is Target getting its grocery act together?

    Target hasn't been in the grocery business long enough to be a destination for shoppers. Clearly it is an add-on to existing trip to buy other items. I think they have a long way to go and inventory turn in perishables will continue to be an issue. And as a shopper, the red meats look a little too red in the packaging!They might start with cooler case up front and some signage that points to the full assortment hidden away in the store.
  • Posted on: 08/15/2016

    Does Nordstrom’s growth depend on Nordstrom Rack?

    Shareholders shouldn't be concerned that growth is coming from Rack business. If it is truly also getting an edge from e-commerce, even better. Hopefully the Rack strategy keeps the Nordstrom brand from a discounting spiral because they have a separate group of stores for that. Have Nordstrom stick to the high service standards and bi-annual men's sale and let Rack play to a different segment.
  • Posted on: 07/20/2016

    Will consumers buy subscriptions for Tide from P&G?

    Many interesting dynamics going on with this -- the first is channel conflict. Is the CPG company going to undercut its retail distribution partners on price or will they hold the line? I do believe the subscription economy is a growing one and will lead to higher profit margins for CPG. The Dollar Shave Club wasn't built on quality but on price (in my user experience) but just sold for $1 billion. They had about 2 million customers so that is a steep price to to pay per customer, isn't it?
  • Posted on: 07/19/2016

    Are wearables just for the kids?

    Wearable use will be driven by function. Fashion changes quickly but function is everlasting. Age isn't a factor in function for wearables but education is a factor. No difference than using portable GPS a while back or setting up a personal email. As the useful function can be explained and demonstrated age adoption will follow.
  • Posted on: 07/19/2016

    Do wine and beer make for a better shopping experience?

    Sipping while you shop is definitely a way to make the experience more relaxing! The biggest point of this is to differentiate on something other than price. It becomes an EXPERIENCE for the consumer vs. a chore. If customers are having fun you can only believe it will lead to more sales.
  • Posted on: 07/18/2016

    What’s holding back scan & checkout?

    I've been using Scan Bag Go at Stop and Shop without a hitch for years. It is a little clunky once you get to checkout and the syncing of your purchases to POS seems slow but I've never had it freeze up. I think using your app on a phone is a no-brainer for consumers but I'm not sure for grocers. I think shrink would be an issue. In self-checkout you have a controlled environment with the scanning. With app-based pay and go I'm not sure what is preventing fraud.
  • Posted on: 07/18/2016

    Pokémon Go showcases potential of augmented reality in retail

    This is clearly a popular application, but can retailers make money off it? Yes! they can use AR to show consumers how they look in certain clothes or makeup combinations. Retailers could also use it for a certain generation of loyalty program customers and let them unlock certain rewards.Gamification is here -- there are many applications for the retailer from training to customer engagements. We already see retailers training on YouTube, why not bring in gamification?

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