Rick Moss

President, Co-founder, RetailWire

Along with partners Al McClain and Santi Briglia, Rick Moss is responsible for conceiving and building Principally, he spearheads the functional design and content of the site, along with other administrative and creative duties.

  • Rick’s career in retail trade communications stretches back to 1981 with the start-up of Retail Insights, a ground-breaking video trade magazine. He headed the production and design team for that series of programs until 1993, when, along with partner Santi Briglia, he formed Further Media, a communications design company.
  • With Further Media, Moss and Briglia produced a diversity of b2b communications for the likes of IBM, CMP/InformationWeek, Dean Foods, Ralston Purina and GE. Although primarily concentrated on web design and management, Further Media also designed for video, print and interactive disk.
  • In 1998, out of a partnership between Further Media and Al McClain’s Media Connection, came — the retail industry’s most innovative online community. Rick served as President, overseeing content and strategic partnerships.

Rick is also a contributor to blogs and news publications, typically writing on the impact of future technologies. His opinion pieces have appeared in USA Today and He is the author of two novels: the speculative fiction thriller, Ebocloud, and Tellers, about a tragedy that befalls a Hudson Valley farming collective. He serves on the Human Trajectories Board, Media & Arts Board and the Robotics/AI Board of the Lifeboat Foundation, an organization dedicated to encouraging scientific advancements while helping humanity survive existential risks associated with the misuse of increasingly powerful technologies.

Rick resides in Brooklyn, New York with his wife Catherine of 30 plus years. They have two grown daughters, Alison and Genna, both involved in the creative arts.

  • Posted on: 09/29/2017

    Personalization works. Why don’t more marketers use it?

    I think we should find a better term than "personalization" which to most marketers renders an image of the customer's (often misspelled) name in the subject line. The emails that are most likely to be opened are those that have a customer-specific purpose beyond just name acknowledgement, like letting them know their package will be a day late due to weather complications or that the vitamins they buy every two months are a lot cheaper at a higher quantity."Customer-purposeful" — it doesn't exactly roll of the tongue, though. Suggestions welcome.
  • Posted on: 04/28/2017

    Will Amazon’s Echo Look be a clothes selling machine?

    My wife: "Does this look OK?" Me: "Um, sure. Yes. You look nice." Wife: "You don't like it. Why don't you like it." Me: "I thought I said I liked it. It's really nice. Wear it." Wife: "I'll put on something else."Alexa, if you can replace me in this role, you're hired.
  • Posted on: 04/27/2017

    Is Trump’s tax plan right for retailers and their customers?

    No doubt.
  • Posted on: 04/27/2017

    Is Trump’s tax plan right for retailers and their customers?

    Mark, on the point about our "highest tax rates," I'll just refer to the opposing argument as voiced in a blog post yesterday by Robert Reich: "The White House says the United States has one of the highest corporate tax rates in the world. Baloney. After corporate deductions and tax credits, the typical corporation pays an effective tax rate of 27.9 percent, only a tad higher than the average of 27.7 percent among advanced nations."
  • Posted on: 03/17/2017

    Should retailers obsess about e-mail blast timing?

    Email marketing providers are getting quite sophisticated with what they term "Send Time Optimization." The more advanced platforms now have the ability to calculate the optimal time of day for each email recipient — assuming that recipient has a history logged by the service — and parse out the bulk mailing to get the message to each individual when each is most likely to open it.You can analyze your list broadly and come up with the best average time to send your messages, but each consumer of course has different habits. The best average time may only be best for only 15% of your customers. If you can cater to individual habits, you should do much better.
  • Posted on: 02/10/2017

    Will a universal cart change online shopping?

    I think your Uber analogy is apt, Lyle, and I agree this concept holds great potential because (and whatever competitors emerge) will focus their energies on creating the best possible checkout experience and "universalizing" expectations among consumers. My only concern is how will handle issues when they arise. Will they need to intermediate if the customer is unable to get a refund authorized? Will consumers need to deal with an added level of bureaucracy in resolving payment disputes?
  • Posted on: 10/14/2016

    Target to test vertical farms in stores

    FYI, Whole Foods incorporated a rooftop greenhouse into the design of its store in Brooklyn, opened a few years ago. They partnered with an agribusiness named Gotham Greens to make it happen. When announced, they claimed it would be "the nation’s first commercial scale greenhouse farm integrated within a retail grocery space." Details here...
  • Posted on: 06/23/2016

    What’s the next step for content marketing?

    Just a brief interruption to say welcome, Kim, to the BrainTrust panel. Great to have you officially on board!
  • Posted on: 06/10/2016

    How do you best engage online shoppers, post-purchase?

    Bill - I agree, in theory, that asking, "How are you enjoying your XXX so far?" could build loyalty and inspired follow-up purchases. The problem is that such an inquiry can be automatically sent to the thousands of consumers of a product and yet most companies do not have the skilled customer service people to handle whatever comes back from the user, whether it be, "Since you asked, I can't find the button that does XXX" or "I love it! Can you recommend a model that my husband would like? He's into fishing."Maybe A.I. will be the ultimate answer for this.
  • Posted on: 05/31/2016

    Should Gap sell on Amazon?

    Ken — just wanted to say welcome to the BrainTrust! We're fortunate to have you on board. Thanks for joining.
  • Posted on: 05/27/2016

    Should Sears sell its Craftsman, DieHard and Kenmore brands?

    Excuse the interruption... Just wanted to say welcome, Doug, to the RetailWire BrainTrust. You've been a terrific contributor for some time now. Great to have you on board the panel!
  • Posted on: 05/20/2016

    Foot Locker specializes in vendor stores

    Ian, I agree that the athletic shoe realm is already crowded with these type of efforts. But could you imagine a grocer creating a store-within-a-store for, say, Gillette shaving products? Or a fashion retailer joining forces with Ray Ban to open a sunglasses store? Personally, I think this bandwagon still has plenty of room for riders.
  • Posted on: 05/19/2016

    Will consumers prefer a virtual reality department store to the real thing?

    Forgive this strained analogy, but when people first started making clay pots, they "wove" the clay in the fashion of making baskets because that's all they knew how to do. Eventually, they invented throwing wheels and found a technique much more conducive to the medium.Using VR to "walk" through a store is in a similar sense trying to use a new medium to simulate an old one (the physical store). I believe designers will eventually create VR shopping experiences that make sense for VR. Not sure I've seen anything approaching that yet.
  • Posted on: 05/18/2016

    What will former Nordstrom exec do for Target’s merchandising?

    And for our part, we would like to welcome Lee to the BrainTrust panel! Lee, you have been a great contributor to RetailWire for years, so great to have you officially on board.

Contact Rick

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