Is it time for retailers to tier up their loyalty/reward programs?
A classic “buy nine, get one free” loyalty program is often an effective way to squeeze a little more value out of a low- or mid-tier customer. Are these ty...
The mobile arms race: Why privacy is the next battleground
Recently, Apple and Google unveiled the latest iterations of their iOS and Android mobile platforms and while these were incremental enhancements, a war is brew...
CSD: Reaching Your Target Audience
With tremendous pressure to cut costs today, advertising budgets are usually considered the most expendable luxury. But to succumb to this pressure puts the lon...