Peter Charness

SVP America, Global CMO TXT Group

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 11/20/2017

    Who will be left standing after the next retail shakeout?

    I'd take convenience but add Brand as the next most important factor. If you own a brand that shoppers want, then you're a draw. If you are just selling someone else's products then the long term will not be as kind to you as the past was.
  • Posted on: 11/03/2017

    Will this be the year REI regrets opting out of Black Friday?

    REI is just reinforcing its very positive brand. Maybe they won't get the same "spike" that other open retailers will get, but I bet that for the quarter and longer-term than that they will do just fine. Clearly Black Friday sales for those who participate in the frenzy are taking (at least some) business that might otherwise transact later on.
  • Posted on: 11/02/2017

    Gillette’s odd promo delivers some very weird results

    So the downside of getting a right razor to a wrong customer isn't so bad ... but if it was, say, prenatal vitamins going to the wrong person (remember that one?) the mistake is less forgivable. There should be "learning feedback" from any such promotion that improves the outcomes as it goes along. Maybe with an 11-year-old program the fact that you just can't teach such an old dog a new trick comes into play.
  • Posted on: 10/31/2017

    Arby’s has the meat – and it’s gamey

    Odd that this was Arby's. When I think of a burger (of any variety) I don't think of Arby's. A fancy burger joint, sure.
  • Posted on: 10/31/2017

    Is inventory or staffing the biggest omnichannel challenge for stores?

    Hardly an either/or. It's easy enough to budget more staff but to go find and train the team and offset the expense elsewhere ... inventory logistics for fulfillment from any channel is a longer term, physical network and systems issue, not a short-term fix either.It's interesting that the statistics show more than half of all retailers don't offer these now expected services, which I guess goes to show that if it were easy to do, everyone would be doing it by now.
  • Posted on: 10/11/2017

    What marketing lessons can we learn from Amazon?

    Amazon went around some of the 4 P's and added an R and a C. They took the Risk out of internet shopping, making Amazon a safe place to buy (and return). The C stands for convenience, from one click to 2-hour delivery how much easier can shopping be for the consumer. As for product, an overwhelming assortment with at least "fair" pricing, if not best price.
  • Posted on: 10/09/2017

    What does all the noise around Amazon’s ‘Seller Flex’ program mean?

    If anyone thought Amazon was a merchant first, and a logistics company second, think again. Two firsts I believe.
  • Posted on: 10/09/2017

    Office Depot to transform into IT service giant after $1B deal

    Winner. It's a service-oriented world and this gives Office Depot a completely synergistic way to support the customer.
  • Posted on: 09/26/2017

    Will centralized buying make Whole Foods a more formidable competitor?

    Best of luck buying perishables on a national basis. Regarding all the local brands that whole foods has found and mutually prospered with -- it was somewhat of that "treasure hunt" in a food store -- shame to lose out on that aspect. You think running brick and mortar will be a learning experience here?
  • Posted on: 09/20/2017

    Will others follow Neiman Marcus’ return to a full-price focus?

    That "full price" market has a following, but it's not an endless crowd of shoppers who will go with that model. So yes there's a market for this, but it's not and never was big enough for a crowd of retailers all elbowing their way in there.
  • Posted on: 09/20/2017

    Kohl’s to accept product returns for Amazon

    Imagine the loyal Kohl's customer waiting in a long line at the customer service desk behind all the Amazon shoppers ... Amazon shoppers who for the most part don't want to wait in line at all, and are used to that online experience.
  • Posted on: 08/29/2017

    Retail Mash-Up: What if IKEA and Kohl’s birthed a new concept?

    What a mash-up. Depending on which culture wins, you either get a scenario where a.) at IKEA when you get to the warehouse to pick up your book case, the size you want is not in the bin because all the sizes are in the wrong place or out-of-stock, or b.) Kohl's finally gets good housekeeping and in-stock on sizes.
  • Posted on: 08/28/2017

    Are vendors delivering better online experiences than multi-brand sellers?

    Is a brand more trustworthy, will they have a better in-stock position, is it a lower risk transaction and do they have better return policies? I also question the "shop" vs. purchase aspects of this survey. But one thing I am sure of; some number of years down the road (and probably fewer than we think), if you don't have a brand, why should a customer buy from you? If it's a see it, click it, send it world then convenience will win every time. And of course with your credit card information already stored safely (we hope) and low-cost delivery, there's a reason Amazon gets half of all transactions. That patented one-click buy has more power than most people realize.
  • Posted on: 08/25/2017

    What’s delaying BTS selling?

    Betting it's not just late, it's happening online without a lot of indication of that factor. Let's see what's more fun, BTS shopping in store madcap mayhem and long lines, or sitting at home quietly adding items to your shopping cart, and a convenient home delivery a day or 2 later....
  • Posted on: 08/24/2017

    Why don’t more retailers ‘get’ curation?

    It's all about making it easy for the customer to say yes. If you don't create compelling curated assortments on a localized basis, then good luck competing with the power assortment players. Interestingly enough, a good portion of the Amazon purchases are the result of a specific product search, where someone has already decided which product (or few products) they are going to look at to buy, if not come to the site with the end product in mind. Few people browse the Amazon assortment in its entirety to make a product decision. It's all about curation.

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