Peter Charness

SVP America, Global CMO TXT Group

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 06/19/2017

    Will the Bonobos acquisition give Walmart a fashion edge?

    I can't think of a match with less in common than Bonobos and Walmart (OK they both sell apparel). I suspect Bonobos has more of a core competency in digital and more of an interesting business model than does Walmart, but I frankly don't see much applicability of one to the other.
  • Posted on: 06/14/2017

    How smart is’s decision to delist Costco’s Kirkland brand?

    Shades of gray indeed. If the consensus is not to give Jet private label, then if retailers want to stop Amazon from eating their lunch, why on earth would they sell anything at all on the Amazon site? Yes the retailer (Private Label or Brand Owner) gets some sales and margin, but they are just making Amazon bigger and stronger and more able to crush them in the mid term.
  • Posted on: 06/13/2017

    Can retailers escape the scourge of free shipping?

    Free shipping costs need to be recovered as part of the cost of doing business for a retailer, most probably as part of the overall transaction cost. Using your credit card isn't "free" for the retailer any more than is the cost of getting the product through a DC into a truck and on the shelf. The cost will have to be recovered either by a shipping/membership fee or part of the overall margin. In any case, it's now an expectation of the customer and that's not going away.
  • Posted on: 06/12/2017

    Would Nordstrom be better off private?

    In general going private allows a company to take a longer-term view of a strategy and execute without the pressures of Wall Street every quarter (with the notable exception of Amazon, of course, who was public and long-term focused). For a retailer today, though, I think the pace of change and the pressures to survive or thrive are a quarterly fact well beyond what any public company's short-term pressures would be. Retailers today have more pressure being exerted on their operations by the shopper than from Wall Street.
  • Posted on: 06/09/2017

    Is IKEA really going to start selling on Amazon’s Marketplace?

    Logical, practical and a sound business decision still I wonder ... Amazon is taking share and probably the single reason for the demise of so many of the closing retailers and closing stores. One might of course argue that it's better to play on Amazon and reinvent yourself rather than stay with a troubled business model (Is the IKEA store really a troubled model ... unlike say, a department store?). At some point though, you have to wonder if any retailer should be contributing in any way to the growth and success of Amazon. And then there was one....
  • Posted on: 06/08/2017

    Can a failed department store find a second life as an off-price retail chain?

    Selling product that's available everywhere else based on price and convenience is a difficult road to follow. Unless you can be cheaper and more convenient than the online world (or other large retailers), you don't have a sustainable competitive advantage that will in the end be profitable.
  • Posted on: 06/08/2017

    What does At Home know that Amazon, Wayfair and other online furniture sellers do not?

    Shoppers buy online when they have comfort that they are engaged in a low risk transaction. That means the price is comfortable, they trust the seller (usually Amazon) and they believe they know enough about the product that they are okay to purchase it, with a back up of a simple return if necessary. Comfort is often achieved through buying a product they have seen/touched/researched elsewhere (think Bonobos). None of those factors apply very well to the furniture industry. Putting a sofa back in the box and returning it isn't really all that easy, and while all those pictures and reviews are great, they don't make up for actually sitting in the chair. I think they are smart.
  • Posted on: 06/06/2017

    Is UNTUCKit the next big thing in apparel retailing?

    Not sure how big a segment of the dressy shirt market untucked shirts can be, but these guys have done a great job of creating a brand, and I suspect, exploiting the store as a showroom, pick-up location no doubt backed up by the ability to get a SKU not available at that moment in the store to a customer at home pretty quickly.In terms of re-purposing the investment in bricks and mortar -- something that other retailers would do well to exploit. The shopper wants to use the store as a showroom and have the option for delivery (or a repeat buy once I've tried it on and know I like it) through online and home options.
  • Posted on: 06/05/2017

    Are retailers selling their souls and giving away customers to Amazon?

    At the rate that Amazon is taking customers and revenue away from every other retailer, killing off more than a few in the process and severely wounding others, is there any question that aiding and supporting Amazon in any way is a bad strategy for a retailer?
  • Posted on: 06/02/2017

    Could 3-D tech move apparel manufacturing into stores?

    Just how much will a customer pay for customization? It's not just the cost of the in-store machine and the time. Most customers will need an "advisor" to operate the machine, help pick colors/styling details etc. In the right store at the right price, sure. Mass market? I'm not so sure.
  • Posted on: 06/02/2017

    Can Walmart workers deliver better last mile results on their way home from work?

    Hardly a scaleable, predictable resource that can be used to guarantee deliveries. See what happens at Christmas when the volume of deliveries exceeds the unpredictable capacity. Walmart has more locations closer to the customer than Amazon. As long as Uber is happy to lose almost $1 billion per quarter subsidizing travel in that last mile, stick them with the loss on home delivery. At some point the customer will actually have to pay fairly for the cost of delivery.
  • Posted on: 05/31/2017

    Will personalized pricing only lead to more discounting?

    Risk and complexity with difficult-to-prove results. It certainly has possibilities, but I really wonder if this is the best investment available to retailers today.
  • Posted on: 05/30/2017

    Is ultrafast fashion a thing – seriously?

    Depends what has to happen in those two weeks. If it's from sketch to shelf of a net new product that's going to be a challenge to do with large quantities of reasonable quality product. Take finished RTW and garment die (a la Benetton from how many years ago) that's feasible with some shades of (pardon the pun) grey in between. I think the main message is "speed it up" and not by a little across all types of product innovation. One industry that really needs a push here is furniture. Just ask for custom fabrics on a stock frame and it's a 6 month lead time ... explain that one.
  • Posted on: 05/17/2017

    Why is Walmart so concerned about Aldi and Lidl?

    Aldi and Lidl do a great job at the lowest possible prices. They are going to get some percentage of the Walmart shoppers for whom price is the key driver. For Walmart it's not just a lost grocery visit, it's potentially a lost store visit and all the other stuff that they might sell over the lifetime of that customer.
  • Posted on: 05/17/2017

    Did Starbucks turn its POS outage into a win?

    Free coffee AND muffins ... and I was back this morning to buy more and happily pay for them.

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