PROFILE

Peter Charness

SVP America, Global CMO TXT Group

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

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  • Posted on: 08/03/2017

    Can vending units help Uniqlo achieve success in the U.S.?

    Apparel so close that you can see it, but can't touch it, or try it on and make sure it fits. Is there a "return slot" in those vending machines....
  • Posted on: 08/01/2017

    Are private equity firms the true retail chain killers?

    The LBO (leveraged buy out) practice certainly puts pressure on profitability of a retailer and if sales and margin slips there's a lot less wiggle room. That can lead to a death spiral of reducing costs and raising capital by reducing inventory, both to the detriment of customer satisfaction. Fundamentally though if the retailer is growing and doing well they can skate through. There are some notables where the amount of the LBO is just not sustainable. Anyone remember Mervyn's?
  • Posted on: 07/12/2017

    Will Amazon’s answer to the ‘Geek Squad’ help put Alexa in more homes?

    So now it's the 3 p's Plug, Play and Pay for set up. Whatever happened to so simple to use and intuitive the hardest part is getting the cellophane shrink wrap off the box? Is this service targeted to the less tech savvy, more senior segment of our market? Is that where spend growth is coming from? Still you have to credit Amazon for getting more than their fair share of wallet from a completely frictionless experience.
  • Posted on: 07/10/2017

    Should Walmart restrict carriers from working with Amazon?

    I don't believe it's legal for Walmart to do so. As to comments that AWS is a bad idea but trucking is OK, I think the real context that needs to be considered is that many retailers are in a fight for their lives with Amazon. Why should they give away any revenue to support Amazon's success?
  • Posted on: 06/26/2017

    Will Sears get traction with its new appliance and mattress store concept?

    Perhaps this will open up new careers for displaced Sears associates who can now stand in front of one of these stores with those hand-held spinning banners inviting shoppers into the store. Mind you I recently saw an automated/robotic sign spinner so even this avenue is closing off.
  • Posted on: 06/19/2017

    Will the Bonobos acquisition give Walmart a fashion edge?

    I can't think of a match with less in common than Bonobos and Walmart (OK they both sell apparel). I suspect Bonobos has more of a core competency in digital and more of an interesting business model than does Walmart, but I frankly don't see much applicability of one to the other.
  • Posted on: 06/14/2017

    How smart is Jet.com’s decision to delist Costco’s Kirkland brand?

    Shades of gray indeed. If the consensus is not to give Jet private label, then if retailers want to stop Amazon from eating their lunch, why on earth would they sell anything at all on the Amazon site? Yes the retailer (Private Label or Brand Owner) gets some sales and margin, but they are just making Amazon bigger and stronger and more able to crush them in the mid term.
  • Posted on: 06/13/2017

    Can retailers escape the scourge of free shipping?

    Free shipping costs need to be recovered as part of the cost of doing business for a retailer, most probably as part of the overall transaction cost. Using your credit card isn't "free" for the retailer any more than is the cost of getting the product through a DC into a truck and on the shelf. The cost will have to be recovered either by a shipping/membership fee or part of the overall margin. In any case, it's now an expectation of the customer and that's not going away.
  • Posted on: 06/12/2017

    Would Nordstrom be better off private?

    In general going private allows a company to take a longer-term view of a strategy and execute without the pressures of Wall Street every quarter (with the notable exception of Amazon, of course, who was public and long-term focused). For a retailer today, though, I think the pace of change and the pressures to survive or thrive are a quarterly fact well beyond what any public company's short-term pressures would be. Retailers today have more pressure being exerted on their operations by the shopper than from Wall Street.
  • Posted on: 06/09/2017

    Is IKEA really going to start selling on Amazon’s Marketplace?

    Logical, practical and a sound business decision still I wonder ... Amazon is taking share and probably the single reason for the demise of so many of the closing retailers and closing stores. One might of course argue that it's better to play on Amazon and reinvent yourself rather than stay with a troubled business model (Is the IKEA store really a troubled model ... unlike say, a department store?). At some point though, you have to wonder if any retailer should be contributing in any way to the growth and success of Amazon. And then there was one....
  • Posted on: 06/08/2017

    Can a failed department store find a second life as an off-price retail chain?

    Selling product that's available everywhere else based on price and convenience is a difficult road to follow. Unless you can be cheaper and more convenient than the online world (or other large retailers), you don't have a sustainable competitive advantage that will in the end be profitable.
  • Posted on: 06/08/2017

    What does At Home know that Amazon, Wayfair and other online furniture sellers do not?

    Shoppers buy online when they have comfort that they are engaged in a low risk transaction. That means the price is comfortable, they trust the seller (usually Amazon) and they believe they know enough about the product that they are okay to purchase it, with a back up of a simple return if necessary. Comfort is often achieved through buying a product they have seen/touched/researched elsewhere (think Bonobos). None of those factors apply very well to the furniture industry. Putting a sofa back in the box and returning it isn't really all that easy, and while all those pictures and reviews are great, they don't make up for actually sitting in the chair. I think they are smart.
  • Posted on: 06/06/2017

    Is UNTUCKit the next big thing in apparel retailing?

    Not sure how big a segment of the dressy shirt market untucked shirts can be, but these guys have done a great job of creating a brand, and I suspect, exploiting the store as a showroom, pick-up location no doubt backed up by the ability to get a SKU not available at that moment in the store to a customer at home pretty quickly.In terms of re-purposing the investment in bricks and mortar -- something that other retailers would do well to exploit. The shopper wants to use the store as a showroom and have the option for delivery (or a repeat buy once I've tried it on and know I like it) through online and home options.
  • Posted on: 06/05/2017

    Are retailers selling their souls and giving away customers to Amazon?

    At the rate that Amazon is taking customers and revenue away from every other retailer, killing off more than a few in the process and severely wounding others, is there any question that aiding and supporting Amazon in any way is a bad strategy for a retailer?
  • Posted on: 06/02/2017

    Could 3-D tech move apparel manufacturing into stores?

    Just how much will a customer pay for customization? It's not just the cost of the in-store machine and the time. Most customers will need an "advisor" to operate the machine, help pick colors/styling details etc. In the right store at the right price, sure. Mass market? I'm not so sure.

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