PROFILE

Patricia Vekich Waldron

Retail and Marketing Expert; Former IBM Executive
For over 20 years Patricia has been in the retail industry at the forefront of technology innovations in analytics, store operations, and enterprise systems where she has been responsible for marketing, product and business development.

She is known for her ability to formulate innovative strategies and bring them to life for companies including: IBM, Cognos, Lawson Software and Fujitus. Patricia has managed and spoken at global industry events, including World Retail Congress, Consumer Goods Forum and the National Retail Federation (NRF).
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