Patricia Vekich Waldron

Global Marketing Director, Retail, Consumer Products, IBM Corp

Patricia is responsible for a global team that creates marketing strategies for the retail, consumer products and travel and transportation industries. She leads development of IBM’s industry strategies, communications, enablement, events, campaigns and social activities that engage IBM’s customers, influencers and partners.

For over 20 years Patricia has been in the retail industry at the forefront of technology innovations in analytics, store operations, enterprise systems where she has been responsible for marketing, product and business development. Patricia joined IBM through the Cognos acquisition where she was Associate Vice President, Retail Industry. Other career experience includes executive positions Fujitsu ICL, Stores Automated Systems Inc. (SASI) and Lawson Software. She started her career in retail at Gordon’s Jewelers and S&A Restaurant Corp. (a Pillsbury Company) where she held management positions in Store Operations, Information Technology and the Office of Finance.


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