PROFILE

Mihir Kittur

Co-founder and Chief Innovation Officer, Ugam

Mihir Kittur is Co-founder and Chief Innovation Officer at Ugam, a global leader in managed analytics. He is responsible for developing new engines of growth and fostering a culture of innovation within the company, and is also actively involved in strategy formulation and business development.

Prior to Ugam, Kittur served a management consultant at Avalon Consulting, working on performance improvement and e-Commerce initiatives. He has also served as a start-up team member at Shree Renuka Sugars.

Kittur holds a bachelor’s degree in Electronics and Telecommunications Engineering and a Master degree in Business Management.

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  • Posted on: 06/16/2017

    What happens now that Amazon is acquiring Whole Foods?

    The future will be all about Amazon Go. In the next two years, we’ll see Whole Foods stores around the country remodeling themselves into high-tech distribution centers, where customers can pick up their online orders placed with the app or with Alexa, and then skip the checkout line entirely. Amazon had previously been experimenting with this on a very limited basis and can now deploy the strategy on a much larger scale.
  • Posted on: 08/11/2016

    Would Walmart + Jet.com be an Amazon killer?

    Ugam’s past analysis shows that Walmart is Amazon’s nearest competitor when it comes to offering competitive pricing and assortment, even if the gap between the two retailers is considerable. The acquisition will enable Walmart to bridge this gap by making use of Jet’s unique pricing algorithms. We can thus expect sharper pricing by Walmart whereby shoppers can get additional discounts based on their preferences.However, smarter pricing alone will not be enough to dethrone Amazon. In addition to an attractive assortment and price offering, Walmart will need to provide a compelling shopping experience that customers have come to expect.
  • Posted on: 07/18/2016

    Amazon declares victory – Prime Day II concludes

    It looks like this year’s Prime Day will be considered a success for Amazon on all fronts. What I found interesting was how significantly Amazon changed its approach to pricing this year. Last year many of the discounts were changing as quickly as every half-hour, but this year discounts remained very steadily throughout the day around a 40 percent average for Lightning deals. This appears to have been a successful approach, since we saw that Prime Day sales were so much higher than last year.
  • Posted on: 07/01/2016

    How should luxury brands embrace the internet?

    It doesn’t always work against them. One benefit to the age of information transparency is that luxury brands now have better ability to monitor their channel pricing and make sure that their MAP policy isn’t being violated on e-commerce sites and marketplaces. This is a key element of preserving the perceived value of a prestigious brand.
  • Posted on: 06/21/2016

    IRCE recap: Retailers have to be careful with dynamic pricing

    Retailers should be careful about getting into a race to the bottom with price matching. Customers like a good deal, but they’re also looking for a good shopping experience, and they are often willing to pay a little more based on circumstances, such as if something is hard to find or if the purchase is convenient/offers instant gratification. Retailers should monitor their competitors’ prices, but should also keep an eye on when those competitors may be low on stock for a given product, making it possible to leave prices alone or even raise them for matching products.
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