Martin Mehalchin

Partner, Lenati, LLC

Martin Mehalchin leads the Retail & Consumer Customer Experience practice at Lenati, a Seattle-based sales and marketing strategy consulting firm. Martin has spent his career working with executives and managers to help them define their strategies and then translate those strategies into results. He has 15+ years of experience developing strategies and driving innovation for retailers and brands. He is an experienced speaker and seminar leader and he particularly enjoys helping clients understand how to use advanced technologies to drive business growth.

With specialties in Customer Experience and Loyalty, Lenati’s Retail and Consumer practice helps the world’s best-known brands deepen their connection with millions of customers around the globe. Our proprietary research tools enable a deeper understanding of your market and customers.  Taking a holistic view across all channels, we design new ways to align every part of your business around your customer.

Follow him on Twitter @mehalchin

Other Links from Martin Mehalchin:

Lenati blog

  • Posted on: 10/21/2016

    Should high-end brands avoid Amazon?

    Most high end brands will continue to try to avoid Amazon, so the question is really how to do so. Relying on the department store channel is a ticket to declining sales over time. If you are a brand that wants to limit your distribution online (a strategy that preserves margins and brand cachet) then you need to be prepared to make heavy investments in your Direct to Consumer (DTC) business. For most, these investments should include flagship retail experiences in key cities worldwide and an owned eCommerce business that complements and extends the reach of physical retail.
  • Posted on: 10/04/2016

    Best Buy speeds start-ups to selling floor

    This is a trend for sure and Best Buy is smart to get in on it. The consumer has never had more choices of where to shop, so unique or exclusive products and unique experiences are among the few ways that retailers can still stand out. Best Buy, as part of its continuing turnaround story, has sharpened its focus on the key tech- and gadget-savvy customer and the Ignite initiative gives those customers another reason to return to the store.
  • Posted on: 08/26/2016

    Are wearables on the way out?

    The wearables market is in the "test and learn" phase. Companies are still figuring out what can be done with a wearable and what will resonate with consumers. During this phase adoption will wax and wane. Remember, there were fits and starts with PDAs and early smartphones before the iPhone came along and changed everything. The wearables market will shake itself out over the next few years until we get to one or two devices that provide enough utility and a great experience so that hordes of consumers will want them. It's still an exciting space and it continues to be fun to watch.
  • Posted on: 07/22/2016

    Will AI mobile apps replace associates on Macy’s sales floor?

    While I applaud Macy's for their willingness to test and experiment here, the amount of back end integration for apps like this one to support more than a few limited use cases is typically enormous. So they are a long way away from replacing store associates.In a large format setting, a better play would be for AI to help lead the consumer to the right store associate and then help enhance that interaction.
  • Posted on: 07/07/2016

    Is Nordstrom smart to bring Trunk Club’s fulfillment in-house?

    Nordstrom has spent years and invested $100s of millions in building their platform for eCommerce. It only makes sense to get all of their operations on that platform and not continue to incur additional expense for one-off, acquired facilities. Both brands know how to deliver great customer service so this should not be noticed by Trunk Club's customers.
  • Posted on: 06/30/2016

    Retailers stand out on Fortune’s ‘100 Best Workplaces for Millennials’ list

    There are very few industries where you can have the chance to run a $50 - $100 million business before the age of 30. Store managers of big box doors or brand flagships get to do exactly that. For millennials looking for that kind of early responsibility, retail can be a great choice.

Contact Martin