Mark PriceManaging Partner, LiftPoint Consulting, Inc.
Mark Price is founder and managing partner and founder of LiftPoint Consulting Group, which he has led for over 14 years. He is a frequent speaker at conferences as an expert on data-driven marketing and authors articles on the same topic. Mark has a podcast called The Lift Point and also blogs regularly. He is responsible for leading client engagements, e-commerce and database marketing and talent acquisition for his firm.
Prior to founding LiftPoint Consulting in 2002, Mark was the Practice Leader for Zamba Solutions, focusing on data warehousing, marketing automation and data mining. Mark’s business experience also includes brand management at General Mills and Ralston Purina.
Mark has an MBA from the Darden School of the University of Virginia and a BA from Haverford College. He lives in Eden Prairie, Minn., with his wife, poodle and Great Dane.
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