PROFILE
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Kenneth Lucas

Director of Product Development at Global Outdoors Inc.
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  • Posted on: 01/12/2018

    Will Bed Bath & Beyond find gold in a treasure hunt strategy?

    I agree with your astute observation. They are throwing everything at the wall to see what sticks. Buying like TJX would require a major culture shift.
  • Posted on: 01/10/2018

    Should American Apparel bring its sexy image marketing back?

    Yes, it is their DNA. Unfortunately highlighting its "made in the USA" heritage isn't going to generate buzz. They could try and focus more on fitness models which are driving social media or work to sign social media influencers, and avoid traditional celebrities or the malnourished models of their past.
  • Posted on: 01/10/2018

    Are overseas shipping apps stealing share from off-pricers in the U.S.?

    I'm in the import business and I use the Wish app for my own shopping. It's scary how low they can get some of their pricing. Of course it is buyer beware on many items, but they do have responsive customer service on any shipping or quality issues.
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