PROFILE

Ken Lonyai

Digital Innovation Strategist, co-founder, ScreenPlay InterActive

Ken is a 15 year veteran of interactive project development including some of the industry’s most unique experiential systems. His skills span the on-line world and nearly every realm of human/computer interface used by brands and retailers – mobile, interactive kiosks, experiential displays, and more. Known as the man with the miniature R&D lab in his head, when he’s not working on a client project, Ken can be found designing, tinkering, and developing some cool new experiential device in SPIA Labs.

He is a consumer engagement expert using cutting-edge, unique, and enticing brand experiences that encourage “like”, “share”, and “buy now” behaviors, as well as a creator of true consumer excitement by baking-in fun, social, and gamification actions that generate results. Focused on producing “amazing user experiences” for brands and retailers, he helps companies transform into destinations that consumers seek out and want to interact with.

Ken is a subject matter expert in user experience, most things interactive, experiential marketing, mobile app strategy/development, and digital UX/UI.

Additionally, he is a co-founder of NUI Central™, an organization to promote using natural human traits (voice, gesture, eye movement, etc.) to bi-directionally interact with smart devices.

Other Links from Ken Lonyai:

SPIA blog

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  • Posted on: 07/28/2016

    Is it time for marketers to embrace radical transparency?

    When a few e-tailers do this, it's a gimmick that works. Industry-wide, it is the superhighway to commodification, also spelled F-A-I-L-U-R-E.
  • Posted on: 07/22/2016

    Will AI mobile apps replace associates on Macy’s sales floor?

    AI such as this is the future and for savvy retailers the future isn't far off. Sure, today the technology is nascent and retail implementations are basic, but it is a huge growth area that will be coming to e-tail and brick-and-mortar retail, as well as other areas of business.That said, it's an opportunity for retailers to move associates into roles that are more human-centered.
  • Posted on: 07/15/2016

    Will personal shoppers lift retail sales?

    As a niche, human personal shoppers might ad value to some stores that offer products on the upper half of the scale. However, there is no space for a scalable roll-out due to many factors, especially cost.AI shopping assistants have a much greater opportunity to scale, but from my work with developing the technology, it will be many years until there's a noticeable widespread adoption. As is always the case, retailers will move slowly, there will be many misguided fits and starts and eventually after a successful model emerges, more retailers will get it right and then and only then will shoppers be willing to use the technology in meaningful numbers.
  • Posted on: 07/14/2016

    Viewers can now ‘Watch & Shop’ with Amazon Fire TV

    Ron Popeil must be shaking his head at this. It sounds like these shows are higher-level, technology-infused versions of infomercials. I imagine there's more unbranded content in a show, but probably there's an underlying flavor of commercialism. I hope there's no "but wait ... " moments.Plenty of start-ups have tried this sort of approach with YouTube and maybe a few with cable, but none have had Amazon's technology and consumer audience inherently built in.I can't predict which way this will go with much confidence, but my guess is that it won't take off into anything big. We'll see ...
  • Posted on: 07/13/2016

    Are retailers ready for the next wave of cyber scams?

    This is a Whack-a-Mole scenario that no retailer can ever fully be insulated from. There are two primary things retailers need to do and they are not technological in nature, rather procedural:
    1. Create well-oiled policies to react to and assist consumers when something goes awry, including taking immediate ownership of any loss and cooperating with consumers and law enforcement openly, for the benefit of consumers.
    2. Prepare a triage team with tools, resources and funding to rapidly clamp down on any breach or potential breach the moment it sees the light of day.
    After that, it's the obvious importance of having a cybersecurity team that is continually improving and iterating.
  • Posted on: 07/12/2016

    Do robots make sense for online delivery?

    Tom great points. I hope your comments will be reviewed when these incidents are being reported. Automation stealing jobs in many sectors including white collar over the next couple of decades is a societal topic most are in denial of. When it is addressed those with agendas claim that the drivers, pickers, laborers, writers, social media managers, etc., will be retrained as robot repair people. Not going to be so.
  • Posted on: 07/12/2016

    Do robots make sense for online delivery?

    The concept is great, but the details are what separate theories from reality. As others have said, on crowded urban sidewalks, it's a very different scenario than in the burbs. And when an incident does happen (it will) who has precedence over the use of a public thoroughfare designed for and used by pedestrians for centuries?I absolutely believe this will happen with road-based vehicles when autonomous vehicles are the norm on roads.
  • Posted on: 07/11/2016

    Will drop-off points boost online sales?

    The lockers are a great addition to the mix of delivery options, but they will always only serve a niche market. For the majority of consumers, lockers are an inconvenience, so home delivery will always dominate. I haven't seen any sign of cost savings being passed on to consumers, but if they are, they may have a minor impact on increasing merchant sales.In no way will locker solutions put Internet-only merchants on par with brick-and-mortar stores in terms of balancing shipping expenses or true customer convenience, so the biggest beneficiary are the carriers.
  • Posted on: 07/01/2016

    Locally.com lets consumers see inventory at nearby shops

    James: I agree. Lack of pricing info is a UX fail.
  • Posted on: 07/01/2016

    Locally.com lets consumers see inventory at nearby shops

    It's a great idea but not a new one. Small merchants typically lack the tools to manage inventory and often rely on memory or a spreadsheet. That's the challenge. To have real benefits to small retailers, all of their inventory needs to be in the system and they have to commit to maintaining stock or the effort will be haphazard at best.
  • Posted on: 06/27/2016

    Amazon Dash gets a smart button rival

    Voice.
  • Posted on: 06/27/2016

    Amazon Dash gets a smart button rival

    Kim — good point quoting Dries. Push has started and it's a major reason why apps have peaked and are sliding downwards on the bell curve. Push is coming primarily from voice based assistants, bots, and text. Funny though, when I've stated here that click and touch interfaces are so yesterday, many BrainTrust colleagues don't want to believe it. ;)
  • Posted on: 06/27/2016

    Amazon Dash gets a smart button rival

    Not a surprise about competitors. Kwik's advantage is also its disadvantage: brands choose their delivery and payment partners. Amazon is super strong on fulfillment which is their real differentiation, not IoT. Fumbles and missteps in the post-button push aspect of Kwik buttons are going to reflect on Kwik and may disappoint the brands that choose to use their system.
  • Posted on: 06/17/2016

    Are indoor maps still a game changer?

    There are a few potential reasons why indoor maps haven't taken off:1. Lack of shopper awareness; 2. Cumbersomeness of the implementation; 3. Ads, ads, ads.Maps are part of the shopper's experience. If they add value from the shopper's perspective they will get greater use and may become a staple. Leveraging their basic premise and incorporating tech like beacons or RFID will do more to drive usage. The GGP parking variant is an excellent example of adding value to the basic premise of a map, while eliminating a notorious pain point.
  • Posted on: 06/16/2016

    Under Armour links purchase recommendations to fitness data

    As long as use of the data is opt in it seems like a good idea for both the brand and consumers. Short of Nike, no other sports brand comes to mind that has done as well leveraging users and technology.

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