PROFILE

Kelly Tackett

Retail Analyst, Independent

Based in the United States, Kelly focuses on providing insights and analysis on US retail trends across a variety of sectors, channels and categories. She has more than a decade of experience in providing retail thought leadership, consulting and shopper understanding to Fortune 100 companies to deliver business-building insights and compelling points of differentiation.

Prior to joining Planet Retail, Kelly worked at Ipsos Understanding UnLtd., where she was Vice President of Innovation. She holds Bachelor’s degrees in economics and French from Washington & Lee University and a Master’s degree in Journalism from Northwestern University.

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  • Posted on: 01/23/2017

    Is four-wall profitability still a relevant metric?

    This discussion meshes nicely with the adjacent one on data scientists in retail. Tapping into the loads of data available and relying solely on the resulting metrics gives the retailer only half of the story. It essentially provides the what but not the why. The why is hugely important given consumer behavior in an omnichannel environment.So for the purpose of trying to support the customer journey with a good store experience, four-wall profitability is a nice-to-know, but to gain a more accurate view of performance I go with trade area metrics.
  • Posted on: 01/04/2017

    Will ‘Digital Day’ become a mainstay for Amazon?

    With Amazon's growing assortment of own-brand digital products plus its heritage in digital content, Digital Day makes sense from a consumer's perspective. Because of this, Digital Day, like Prime Day, can be own-able for the retailer. That being said, I would caution Amazon against blowing out this promotional concept to other categories as it would lose some of the exclusivity and buzz these once-a-year events generate with consumers and the media.
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