John McIndoeSenior Vice President, Marketing, IRI
As senior vice president of marketing, John McIndoe is responsible for IRI’s marketing efforts, including corporate branding, communications strategy, thought leadership, events, media and analyst relations and marketing communications supporting the company’s ongoing transformation, innovation and growth initiatives.
McIndoe possesses more than 15 years of experience in achieving superior marketing results. He joined IRI to lead the company’s U.S.-based communications efforts and was later promoted to vice president of global media and analyst relations, and was then elevated to global vice president of corporate marketing.
Before joining IRI, McIndoe was with InstallShield Software Corporation, a leading enterprise software firm, where he helped the company transition from a world-renowned tools provider to that of a recognized enterprise-class software solutions company. Earlier in his career, he led communications and Internet development for FARGO Electronics, a Minnesota-based developer of specialized computer hardware equipment. At FARGO, he was part of the team that led the business expansion into the consumer space and launched the industry’s first digital color photo printer line, which created an entirely new space of printing. Prior to FARGO, he held marketing and communications positions in the high-tech agency sector with Ruder Finn, Inc. and Parallax Technology, Chicago-based public relations and integrated marketing firms, respectively. He worked with such clients as ACI, Ameritech, CCH (Wolters Kluwer), Challenger Gray & Christmas, Comdisco, Paul Stuart and Stouffer Foods (Nestle).
McIndoe earned his bachelor’s degree in communications with a concentration in business and marketing from Bradley University and is a member of the Marketing Executive’s Networking Group (MENG), the Business Marketing Association and Executives’ Club of Chicago.