Are legacy CPG brands just naturally digitally-challenged?
Why is it so hard for a CPG company to become a digitally enabled organization? “If you have a 100-year-old company with process and culture, it’s really ha...
J&J turns to innovation to fend off startup competitors
Digitization continues to upend the CPG business by enabling start-ups to launch businesses much more easily and faster than ever before, according to the globa...
Johnson & Johnson takes aim at digital disruption
How should CPG brands adjust to the changes in the traditional sell-in channel? The rise of pure-pay retailers and manufacturers selling brands directly to cons...
Can tailored digital video messaging transform grocery end-caps?
The Coca-Cola Co. recently rolled out a new digital signage system attached to endcaps located in the center store of supermarkets to deliver branded video and ...
Will online grocery gain traction in 2017?
The slow take-off in online grocery shopping in many Western markets is partly due to consumers remaining skeptical of product quality and convenience, accordin...
Are self-checkouts dooming impulse purchases?
Fifty percent of Millennials are using self-checkout every time they shop in grocery stores and that presents a challenge for impulse purchases. Is the shopper ...
Does digital open doors for private label marketing?
Private label manufacturers can help grocery retailers boost sales of their store brands by working together on digital marketing programs. Are grocers missing ...
Dr Pepper Snapple Group looks to automate category management
For the past six years, Dr Pepper Snapple Group has relied on a seven-stage category management process for space and assortments in stores. Now the beverage co...
Alarm sounded over lost impulse sales at checkout
The front end of supermarkets has traditionally been a showcase for immediate consumption snacks and cold beverages that tempt shoppers, but fewer products - if...
CPGmatters: Frito-Lay Outlines ‘Extreme’ Shift in Marketing Approach
"We all look at trends on how to be predictive, but in this day and age, it's not about trends. It's about disruption." That's the view of Ann Mukherjee, SVP an...
CPGmatters: Heinz Measures Shopper Behavior To Spur Traffic Flow and Sales
By deploying sophisticated video analysis, Heinz uncovered some key insights around maximizing category adjacencies and end caps in the frozen food aisle. What ...
CPGmatters: New Opportunities for Growth in Grocery Center Store
Center store accounts for 75 percent of sales and 77 percent of profits, according to the Willard Bishop consulting firm. Yet using unobtrusive video cameras an...
CPGmatters: Occasion-Based Marketing Triggers Coca-Cola’s Solutions
Shopping occasions and trip missions to the grocery store took on greater meaning for Coca-Cola Co. after the beverages giant uncovered research showing that si...
CPGmatters: PepsiCo Urges Industry to Focus on ‘Speed’ to Spur Growth
At the Food Marketing Institute Midwinter Executive Conference in Orlando, John Compton, CEO, PepsiCo Americas Foods and Global Snacks Group, called on the food...
CPGmatters: Specialty Food Sales in Canada on Track for More Growth
Sales of food from specialty food stores in Canada have been increasing an average of two percent over food purchased from mainstream outlets. Future growth is ...
CPGmatters: Adding Virtual Connections Could Increase Sales at Shelf
According to a survey from Cisco, retailers must respond to technology-savvy consumers by combining web-like and in-store shopping experiences to create "mashop...
CPGmatters: Nestlé Deploys Virtual Shelf Tests to Revitalize Ice Cream Category
When Nestlé needed to test a new offering in ice cream cups last summer, the company set up a virtual store environment to let shoppers decide how best to mark...
CPGmatters: McNeil Provides Solutions at Shelf for Shoppers of the OTC Drug Category
Research from Johnson & Johnson, the parent of McNeil Consumer Healthcare, found that OTC drug is a complex category that leaves shoppers overwhelmed and often ...
CPGmatters: What Are Top Ten Best Practices for Private Label Promotion?
Increasing store brand sales calls for building innovative marketing strategies. The best way to do that, says Professor Mark Lang of St. Joseph's University, i...
CPGmatters: Sara Lee Drives Brand Growth By Leveraging Shopper Insights
For a long time, Sara Lee defined the competitive set of breakfast sausage brands with Jimmy Dean. However, the "big revelation" came when studying the broader ...