PROFILE
    • fa
    • tt
    • gg

joanna felder

Chute Gerdeman
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 05/01/2017

    Is omnichannel a retail margin crusher?

    Some commenters are looking at this from a purely operational viewpoint and ignoring how ship-from-store benefits customers and tightens the link with the physical store. It's not merely how inventory is moved, rather it is how the customer who is already in-store can access inventory unavailable in their home store. More interesting to me is how stores might experiment with the Bonobos model, having one size/color of each SKU available for consideration and try-on, but having sales fulfilled offsite and sent to the customer.
  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.