Jason GoldbergSVP of Commerce and Content Practice, SapientRazorfish
Jason Goldberg is a shopper marketer with more than 25 years of experience in the retail industry. A fourth generation retailer, he started his career with Commodore Business Machines and Blockbuster Entertainment where he served as a senior director of marketing and visual merchandising. Over the past 10 years, Jason has served as a principal customer experience consultant for major retailers and well-known brands, including Best Buy, Levi Strauss & Co, Microsoft, Procter & Gamble, Sony, T-Mobile, Target, Walmart and many others. He has held senior leadership positions in marketing and product management for multiple West Coast-based firms focused on the retail industry. An early pioneer in digital marketing, he studied usability under Don Norman and was one of the first to apply such principals to the web when he launched Blockbuster.com in 1994.
In addition to specializing in online, in-store and mobile shopping experiences, Jason’s expertise also includes digital marketing, conversion optimization, retail analytics, visual merchandising, environmental design, customer experience architecture, interactive merchandising and digital signage. Throughout his career he has led innovative teams that have fundamentally changed the way consumers shop and make purchase decisions. His unique expertise has helped retailers create millions of daily customer engagements, delivering billions of dollars in annual revenue across a wide variety of digital and physical touch points.