PROFILE

Jasmine Glasheen

Writer and Generational Marketer, Retail Minded
I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature.

I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
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  • Posted on: 06/23/2017

    Should brands ditch the slang?

    It's hilarious that brands are failing at communicating with their younger customers so intensely that this is the topic of a RetailWire conversation. When it comes to slang and jargon, brands shouldn't use it if it isn't authentic to their voice.Even if the slang is authentic to the brand's voice, whoever writes the jargon-laden content should actually use the words in their daily life, or they come off like a dad trying to be cool.
  • Posted on: 06/22/2017

    Will a new price match program lead more people to shop on eBay?

    Nobody wants to go through the trouble of calling a company to inform them that there is a lower price elsewhere, just to have that price matched. Customers will buy from the company that has the lowest price in the first place, so I don't foresee this initiative creating any type of big changes for eBay's numbers.
  • Posted on: 06/20/2017

    Will UPS’s Black Friday delivery surcharge have retailers seeing red?

    An unfortunate side effect of an increasingly transparent economy, surge pricing is becoming the norm. Customers already pay more for flights, hotel rooms and ride-sharing services during peak times, so it makes sense that it costs more to ship. If UPS wants to pull off passing these costs along to the retailers, they're going to need FedEx to get on board.
  • Posted on: 06/19/2017

    Did Amazon just patent tech that could end showrooming in its stores?

    This technology would be incredibly frustrating for customers accustomed to comparing prices. It seems distinctly un-Amazon, when the company has built its name on being the best price in town. I'm skeptical of such a technology, which would quickly deflate burgeoning customer interest in Amazon's physical stores.
  • Posted on: 06/14/2017

    Can fitness centers save malls?

    Fitness centers and grocery stores can be very successful in driving traffic into malls, as can indoor events such as craft fairs, ethnic festivals and art showings. Brand outlets are another option. I'm glad to see malls taking the initiative to cater to the shopping and lifestyle priorities of the modern customer.
  • Posted on: 06/13/2017

    Has Rainbow Shops created a compensation model aligned with omnichannel realities?

    If other retailers would follow suit and offer stores and associates same-ZIP-code sales credits they'd notice an increase in employee retention. The loss of brick-and-mortar sales with the advent of online shopping is one of the primary reasons stores are finding it harder to recruit and retain good employees.Brick-and-mortar retailers should also take into account what numbers they're using as a point of comparison for their associates. It's discouraging for associates to have their present day numbers compared with those taken before online shopping and the recession. Instead, retailers would be wise to implement intuitive, achievable goals and celebrate when those goals are met.
  • Posted on: 06/09/2017

    Will ‘Project Gigaton’ give Walmart a sustainable competitive edge?

    Businesses absolutely have an obligation to think about the global impact of their practices. Businesses function on the planet on which we all live, using the same resources en masse. This idea that businesses function outside of the global ecosystem and are immune to regulations put in place for our survival as a species is as toxic as it is nonsensical.Even those who value profit over sustainability have conceded that global-thinking business practices cater to consumer demand. Younger generations aren't blind to the impact of their purchases and don't want their planet to be destroyed by a profit motive.This is why we take notice of brands such as Walmart with their ethical, sustainable initiatives towards respecting the planet on which we live. It's life insurance for us to buy from sustainable companies.
  • Posted on: 05/30/2017

    Is ultrafast fashion a thing – seriously?

    Although I appreciate trends, a two-week production window feels excessive. I'm worried about the environment, as fast fashion trends begin to turn over more quickly. Of course, consumers are polarized in their fashion preferences, with half gravitating towards the maker's movement and sustainability, and the other half demanding their fashion be fast and even faster.Let it be said that the antidote to cheap fashion is quality, and the antidote to fast fashion is resonance.
  • Posted on: 05/26/2017

    Does an American Eagle Outfitters bid for Abercrombie & Fitch add up?

    I'm still hoping for Abercrombie to come out with a hipster-savvy subsidiary like J.Crew's Madewell. Since the brand is known for quality among Millennials, they're not going to be able to integrate themselves into the fast fashion crowd. They also don't have a great chance with Gen Z, since Gen Z doesn't remember Abercrombie's heyday. A focus on quality, makers and small-batch original clothing would get Abercrombie out of the red.As far as the acquisition is concerned, it would take a rebranding initiative for either brand to become successful.
  • Posted on: 05/25/2017

    Is a self-service model Macy’s ticket to success?

    Considering the dip in customer service from Macy's over the past decade, it's the right move to automate the process. Hopefully this will enable the company to hire, train and retain a dedicated human staff who effectively interact with customers. Better self-service than bad service.
  • Posted on: 05/24/2017

    What does it take to thrive in an over-stored marketplace?

    There's no point in opening stores without a heavy dose of excitement surrounding the openings. For this reason, store expansion is going the way of pop-up shops and events rather than expanding traditional square footage. I would add "Can't-Miss Experience" and "Cross Channel Promotion" to the above metrics.
  • Posted on: 05/23/2017

    How should retailers balance personal versus impersonal experiences?

    This reminds me of a conversation we had around the holidays about in-store greeters. I felt that holiday greeters could be obtrusive, especially en masse, to customers who just want to run to the store for necessities.Shoppers are individuals whose needs fluctuate on a daily basis. Some shoppers skew towards introversion and prefer to avoid unnecessary chit-chat while others thrive on human interaction.In light of this, store associates should be flexible in shopper interactions. While they need to be friendly enough to talk with the customers who prefer it, they also need to be careful not to be aggressively social to customers who prefer to deal with technology.
  • Posted on: 05/22/2017

    Will pop-up only malls catch on?

    This is a great idea. Pop-up shops which use social media to spread the word and generate excitement about their launch will be immensely successful. As will pop-ups which market an experience that customers can't find once the store moves on, such as the nostalgic Saved by the Bell pop-up in Chicago.
  • Posted on: 05/18/2017

    Will Apple get customers to go back to school?

    Education is a commodity and this is exactly the type of initiative that I champion to bring customers into stores. By offering free design and coding classes to customers, Apple is creating a community centered around their products while sustaining customer engagement. Since Apple products are high price-point purchases that need to be bought less often, offering classes will bring customers into Apple stores as well as give them the opportunity to try (and desire) new Apple products.
  • Posted on: 05/12/2017

    Do customer reviews suffer from a herd mentality?

    Positive bias is mentioned in the article as skewing reviews, but negative bias (the mind's predisposition to remember negative news) is equally powerful. Sure, there's an element of self-fulfilling prophecy in online reviews but, when it comes down to it, the consumer knows whether they're using a product they'd buy again. I'm always cautious of research which attempts to undermine the veracity of individual voices.

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