PROFILE

Jasmine Glasheen

Contributing Editor
In addition to contributing to RetailWire, I am Writer and Generational Marketer for the boutique publication, Retail Minded.

I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature.

I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
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  • Posted on: 12/13/2017

    Will late deliveries mess up Christmas?

    I completely agree, Anne. When retailers put a definite cut-off date in bold print on their website, shoppers have to take accountability for their own shipping demands, either by ordering early or ponying up for faster transit.
  • Posted on: 12/04/2017

    Does Everlane need to open stores?

    Opposed to being expansion-focused with its brick-and-mortar presence, Everlane should focus on creating a legendary in-person shopping experience.It sounds like Everlane is already using interesting methods to educate customers about its sustainability focus, but I'd also like to see a philanthropic effort based on cultivating eco-consciousness within the community.
  • Posted on: 11/21/2017

    Do retailers need a new approach to store brand marketing?

    Very informative article! Getting to the topic at hand, here are some cost-effective ways to highlight these products:
    • Private label brands should have their own section on the retailer's website highlighting their value.
    • Store loyalty programs should offer extra points, miles, etc. on private label products.
    • In-store signage at the store entryway should highlight private label products.
  • Posted on: 11/10/2017

    Are these the best or worst of times for consumer brands?

    It is the best time for start-ups with new ideas, since customers are more receptive to the next hot brand name than ever before. Gen Z is more interested in finding the next big thing than wearing a t-shirt with a big name, so small businesses have more opportunites to catch on and prosper with younger demographics.However, since so many big name brands settled for producing lower quality goods in order to cater to consumer demand for off-price and discounted clothing, big brand names don’t have the sway that they once did.If it weren’t for the influence of foreign apparel and ecommerce supergiants selling at breakneck prices, one might be able to argue that the retail playing field has finally been equalized.
  • Posted on: 11/06/2017

    Amazon undercuts rivals by adding discounts to marketplace seller prices

    Here's the fact of the matter: for many online customers, it all comes down to price. Although customer who can afford it might make the effort to support small businesses, they won't go out of their way to shop at competitors like Walmart (since Walmart and Jet are hardly small or local).With that said, Amazon is at risk of losing sellers and customers due to fast and excessive expansion. As George stated, many sellers will be in violation of their contracts with other marketplaces by selling on Amazon under the newest discounts.Furthermore, Amazon is already competing with itself in grocery, where buying a product with their conflicting carts and boxes has become too obnoxious to be worth the extra 5 cents off. If they do the same thing in other categories such as home goods and apparel, sellers like Walmart will be in a prime position to steal center stage.
  • Posted on: 11/03/2017

    Will this be the year REI regrets opting out of Black Friday?

    REI may be opting out of Black Friday, but they aren't opting out of their own, viral #optoutside hashtag as well as a massively successful user-generated content campaign. Whenever Amazon makes a move we question whether or not it is a strategy to drum up publicity. We should also be asking this question with REI.#Optoutside may indeed be a moral or philosophical decision, but REI is also maximizing their traction on social media and making it well known that they are a "feel good" brand who doesn't prioritize making a buck. Moves like these are how brands generate traction with the next-generation customer.
  • Posted on: 10/24/2017

    How should independents prepare for Black Friday?

    I would also encourage small retailers to make sure they continue to clientele during massive sale events like Black Friday.It’s true that Black Friday is dwindling in popularity, but the people who trek it to your store and endure the madness for a deal on your wares are seriously interested in what your store has to offer.Make them part of your community on email and social media and make sure they know about upcoming sales and in-store events.
  • Posted on: 10/23/2017

    Will in-store clienteling aid Neiman Marcus’ digital push?

    Using smartphones for in-store clienteling eliminates the risk of hourly associates wasting customers' time by being unfamiliar (or unsavvy) with bulky CRM technologies. Most hourly associates already know how to use a smartphone and downloading an app is easy-peasy.
  • Posted on: 10/18/2017

    Should the holiday selling season be retired?

    Black Friday is eroding in importance because it peaked in insanity about five years ago when people were knocking one another out over televisions and turkey basters.I love Tom's term "deal fatigue." I'd attribute certain deal-based holiday's lack of fanfare to deal fatigue — the constant inundation of red PERCENT OFF SIGNS and LAST CALL emails — rather than an ebb in consumer holiday spirit.
  • Posted on: 10/16/2017

    Should Coach Inc. have changed its name?

    Far too late in the game for a name change. It would have made more sense to keep the Coach name for their leather goods line and used "Tapestry" to represent the multi-brand conglomerate.Without the name "Coach" they lose their brand history and, with that, they lose what makes their leather goods line stand out from the competition.
  • Posted on: 10/13/2017

    Are retailers shortchanging the digital transformation?

    The short answer? Definitely. There's no need for more retail square footage, what we need is better retail square footage. Customers aren't impressed by acreage anymore... it takes more than that to build a brand.Instead of investing in excessive expansion, retailers should be focused on exceptional customer service, creating a personalized and seamless omnichannel experience, and in-store events and education.Most importantly, with Gen Z it's all about the product. Focusing fundage on sourcing something exemplary will get retailers a lot further than building aimlessly.
  • Posted on: 10/12/2017

    Amazon gives teens their own Prime logins

    The fact that parents can request veto power on a purchase is a great caveat. I'd love to see a list of the notes attached to vetoed purchases.All in all, including teens is a wonderful way for Amazon to build excitement around their brand with a younger audience.
  • Posted on: 09/20/2017

    Will others follow Neiman Marcus’ return to a full-price focus?

    Great information, Joanna! I wonder why Neiman Marcus has thus far neglected to market themselves as an ethical luxury retailer.
  • Posted on: 09/11/2017

    Professor says price gouging is simple supply and demand at work

    I am so relieved to hear the BrainTrust saying a collective "no" to price gouging in life or death situations such as the recent hurricanes.Capitalism should never come at the cost of one's humanity, and the lives of the poor are no less valuable than the lives of the wealthy.What we don't want is to create an economy where only the rich can survive.
  • Posted on: 09/07/2017

    Is Kohl’s giving away the store to Amazon?

    I appreciate your passion, Ken! Check out my recent article for Dor http://blog.getdor.com/2017/08/17/webrooming-disrupt-online-retail/ to learn more about how webrooming is growing in popularity.

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