Jasmine Glasheen

Contributing Editor
In addition to contributing to RetailWire, I am Writer and Generational Marketer for the boutique publication, Retail Minded.

I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature.

I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
  • Posted on: 10/18/2017

    Should the holiday selling season be retired?

    Black Friday is eroding in importance because it peaked in insanity about five years ago when people were knocking one another out over televisions and turkey basters.I love Tom's term "deal fatigue." I'd attribute certain deal-based holiday's lack of fanfare to deal fatigue — the constant inundation of red PERCENT OFF SIGNS and LAST CALL emails — rather than an ebb in consumer holiday spirit.
  • Posted on: 10/16/2017

    Should Coach Inc. have changed its name?

    Far too late in the game for a name change. It would have made more sense to keep the Coach name for their leather goods line and used "Tapestry" to represent the multi-brand conglomerate.Without the name "Coach" they lose their brand history and, with that, they lose what makes their leather goods line stand out from the competition.
  • Posted on: 10/13/2017

    Are retailers shortchanging the digital transformation?

    The short answer? Definitely. There's no need for more retail square footage, what we need is better retail square footage. Customers aren't impressed by acreage anymore... it takes more than that to build a brand.Instead of investing in excessive expansion, retailers should be focused on exceptional customer service, creating a personalized and seamless omnichannel experience, and in-store events and education.Most importantly, with Gen Z it's all about the product. Focusing fundage on sourcing something exemplary will get retailers a lot further than building aimlessly.
  • Posted on: 10/12/2017

    Amazon gives teens their own Prime logins

    The fact that parents can request veto power on a purchase is a great caveat. I'd love to see a list of the notes attached to vetoed purchases.All in all, including teens is a wonderful way for Amazon to build excitement around their brand with a younger audience.
  • Posted on: 09/20/2017

    Will others follow Neiman Marcus’ return to a full-price focus?

    Great information, Joanna! I wonder why Neiman Marcus has thus far neglected to market themselves as an ethical luxury retailer.
  • Posted on: 09/11/2017

    Professor says price gouging is simple supply and demand at work

    I am so relieved to hear the BrainTrust saying a collective "no" to price gouging in life or death situations such as the recent hurricanes.Capitalism should never come at the cost of one's humanity, and the lives of the poor are no less valuable than the lives of the wealthy.What we don't want is to create an economy where only the rich can survive.
  • Posted on: 09/07/2017

    Is Kohl’s giving away the store to Amazon?

    I appreciate your passion, Ken! Check out my recent article for Dor to learn more about how webrooming is growing in popularity.
  • Posted on: 09/07/2017

    Is Kohl’s giving away the store to Amazon?

    Unless Kohl's is making a competing smart home system in secret labs across Wisconsin, there's no reason they wouldn't benefit from offering Alexa-enabled devices in their stores.Instead of focusing on the fact that Amazon is competition for traditional retailers, focus on this: if customers are going to Kohl's to try out smart home appliances, they aren't shopping online with Amazon.This seems like a great way for Kohl's to rustle up some more foot traffic for their stores, and to modernize their image in the process.
  • Posted on: 09/05/2017

    Will AI mimicry ruin online user-generated reviews?

    It isn't which outlet is being used to generate fake reviews that poses the real threat to online credibility. It's the fact that so many online retailers have turned to fallacious consumer reviews, instead of putting in the work of modifying their product or customer service to merit better consumer feedback.I've recently found that even on Amazon it's been more difficult to leave negative constructive feedback about an online retailer. This skews reviews towards positive and ultimately results in the consumer having no idea what they'll be getting in the mail.The real question is whether an increasingly faulty online review system will cause customers to return to brick and mortar, where at least they can be sure what they're paying for.
  • Posted on: 09/01/2017

    Does Amazon Books need coffee?

    I've yet to visit a bookstore that couldn't benefit from offering caffeine and provisions.In fact, even before the uprising of online shopping and necessity for experiential retail, the most successful clothing shops and bookstores had espresso machines and comfortable seating for their customers. I'm thinking here of local boutiques, as well as bookstore superpowers like Barnes & Noble.I imagine this pilot will be successful for Amazon. Provided, of course, that they serve good coffee!
  • Posted on: 08/21/2017

    Where did Applebee’s go wrong with Millennials?

    Well said, Max. Applebee's doesn't offer healthy or ethically-sourced food. They don't have tie-ins with local retailers or participate in community events. I'm not sure which demographic of Millennials Applebee's was trying to appeal to with "chicken won-ton tacos," but that type of entree is a hard miss for my demographic.
  • Posted on: 08/17/2017

    Is Walmart on an unstoppable run?

    I couldn't be less surprised by Walmart's success. Remember a few months ago when we were all speculating whether the company's investments into Millennial niche brands like Moosejaw, Modcloth, Bonobos and heck ... even Jet would pay off? Well here we are and the numbers speak for themselves.Walmart is a prime example of a huge corporation maintaining relevance in an evolving marketplace by being willing to shake things up. Big box stores which are flailing would be wise to take a knee.
  • Posted on: 08/16/2017

    What bad habits do retail solution providers need to break?

    Great tips, Carol! I would add "failing to market your solutions on a global stage." If retailers have never heard of your company, they can't take advantage of the solutions you have to offer.
  • Posted on: 08/15/2017

    Will Timberland climb to greater heights behind new experiential concept?

    It's exciting to see more brands taking a creative leap into experiential retail! I love that each six weeks focuses on a different category. I hope to see Timberland do an adequate job of advertising their investment in experiential retail with an advertising blitz on social media.
  • Posted on: 08/14/2017

    Why is Adidas partnering with a knockoff brand?

    There's a fine line between a knockoff and repurposing. Hender Scheme is drawing from popular sneaker designs, but creating the product out of unique materials with a different feel, so it makes complete sense that an iconic shoe brand such as Adidas would want to get in on the action. Repurposing is all the rage right now and it sounds like Hender Scheme is repurposing classic designs to make them new again. Great idea!

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