PROFILE

Jasmine Glasheen

Writer and Generational Marketer, Retail Minded
I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature.

I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
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  • Posted on: 08/17/2017

    Is Walmart on an unstoppable run?

    I couldn't be less surprised by Walmart's success. Remember a few months ago when we were all speculating whether the company's investments into Millennial niche brands like Moosejaw, Modcloth, Bonobos and heck ... even Jet would pay off? Well here we are and the numbers speak for themselves.Walmart is a prime example of a huge corporation maintaining relevance in an evolving marketplace by being willing to shake things up. Big box stores which are flailing would be wise to take a knee.
  • Posted on: 08/16/2017

    What bad habits do retail solution providers need to break?

    Great tips, Carol! I would add "failing to market your solutions on a global stage." If retailers have never heard of your company, they can't take advantage of the solutions you have to offer.
  • Posted on: 08/15/2017

    Will Timberland climb to greater heights behind new experiential concept?

    It's exciting to see more brands taking a creative leap into experiential retail! I love that each six weeks focuses on a different category. I hope to see Timberland do an adequate job of advertising their investment in experiential retail with an advertising blitz on social media.
  • Posted on: 08/14/2017

    Why is Adidas partnering with a knockoff brand?

    There's a fine line between a knockoff and repurposing. Hender Scheme is drawing from popular sneaker designs, but creating the product out of unique materials with a different feel, so it makes complete sense that an iconic shoe brand such as Adidas would want to get in on the action. Repurposing is all the rage right now and it sounds like Hender Scheme is repurposing classic designs to make them new again. Great idea!
  • Posted on: 08/01/2017

    Will Gen Z demand a new level of collaboration?

    People can be too quick to discount consumer input based on their preconceived notions about the demographic. Here's an incredibly literate 12-year old wanting to discuss his demographic and even here on RetailWire he is struggling to be heard when he has daily firsthand research into the Gen Z buying mindset.My advice? Keep doing what you're doing. I just hit you up on Twitter, Sky. Let's collaborate on an article and get some more traction for your site.
  • Posted on: 07/27/2017

    Are post-merger culture clashes inevitable?

    Although cultural differences are inevitable, in cases where a startup built their fame on a unique corporate culture and catchy turns of phrase it may be risky for the company which acquires them to tone down the unique culture that made the startup desirable in the first place.Walmart is quickly building quite a portfolio of famous Millennial brands. Their success depends upon their ability to allow the companies under their management to be themselves.
  • Posted on: 07/21/2017

    Did Amazon just send Sears a life line with their Kenmore deal?

    I'm more interested in how the deal with Sears will impact Amazon, namely the public's perception of Amazon as the great retail destroyer. Giving a failing (but well known and loved) brand like Sears a lifeline is a great marketing move for Amazon to improve its reputation. It will be interesting to see how Amazon interacts with other struggling legacy department stores as retail evolves. A Macy's/Amazon Thanksgiving Day parade is not outside the realm of possibilities.
  • Posted on: 07/20/2017

    Will facial recognition tech make for happier customers at Walmart?

    I think Walmart's primary buying demographic is not going to go for the concept of having their faces scanned by biometric technology. The average Walmart shopper is a white female in her early-50s and on average 50-year-old women aren't into the idea of biometric scanning. I'd caution Walmart to consider how the implementation of new technology will impact their relationship with their customers.
  • Posted on: 07/19/2017

    Is Donald Trump the reason Latinos are spending less at retail?

    When people fear for the welfare of their families, they're less concerned with buying shoes. People spend less in times of political discord and this presidential term has been so polarizing that USA Today reports one in five Americans are spending less since Trump's win.
  • Posted on: 07/18/2017

    Is online fulfillment from stores too complex for e-grocery?

    E-grocery is reliable for dry and frozen foods, but produce is too ephemeral to be easily trackable via inventory management systems. After all, produce is a living thing and it's tough to bag and tag a lifespan. Perhaps we need to change our expectations of online produce -- making room to account for variables such as bruising and turning -- instead of expecting it to function like dry goods.
  • Posted on: 07/17/2017

    Are $3.00 generics a sound grocery e-tailing model?

    I can definitely see this website picking up steam. All of the components are there: perceived quality, low prices and altruism. Plus, Gen Z customers are anti-brand and will love the pragmatism of removing the "brand tax."
  • Posted on: 07/14/2017

    Can retailers hope to compete this holiday season with standard digital marketing?

    Young customers have an internal filter that screens out pop-ups and banner ads. Mind you, standard digital marketing doesn't even register. Instead, marketers should focus on UGC campaigns, a seamless mobile site and work with management to make sure their in-store staff is fully trained and friendly. Creating a positive brand experience will go a lot further than interrupting customers' daily browsing with pop-up ads.
  • Posted on: 07/11/2017

    Will online games fuel mobile engagement for Jet.com and other retailers?

    It's great to see retailers using creative methods to personalize their brand and make shopping more fun! Although the prizes in Jet's "URLs of Summer" aren't exactly desirable, they're funny and stick in the mind. Plus, imagine how much winners will be talking about their loot. All this comes at a minimal expense to the retailer.
  • Posted on: 07/10/2017

    Will Backstage shops draw customers to Macy’s mall stores?

    As long as Macy's off-price concept features different brands than their regular inventory, their Backstage concept will be successful. However, as we've seen with Michael Kors and Coach, once a company goes downmarket it's very hard to swim back up. The question isn't whether Backstage shops will draw in customers because for the first few years they most assuredly will. The question is whether Macy's will be able to maintain their brand image in the face of deteriorating customer service and down-market inventory.
  • Posted on: 06/23/2017

    Should brands ditch the slang?

    It's hilarious that brands are failing at communicating with their younger customers so intensely that this is the topic of a RetailWire conversation. When it comes to slang and jargon, brands shouldn't use it if it isn't authentic to their voice.Even if the slang is authentic to the brand's voice, whoever writes the jargon-laden content should actually use the words in their daily life, or they come off like a dad trying to be cool.

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