Janet Dorenkott

AVP, Mindtree
Janet Dorenkott is AVP of Mindtree and founded Relational Solutions in 1996. Relational Solutions was acquired by Mindtree in 2015. Their Cleveland based office is now Mindtree’s Worldwide, Center of Excellence for Integration and Analytics.

Janet’s company built over 200 business intelligence solutions. Their focus is on CPG, with their POSmart & TradeSmart solutions which they developed to automate data integration and analytics and maximize ROI. They also focus on the Banking/Insurance, Hospitality & Media industries for data warehousing and business intelligence.

Janet is a regular co-author in Shopper Technology Institute’s annual book. She has developed and conducted many business intelligence training programs for companies and organizations. She has also had published success stories in DM Review, B-eye Network, Consumer Good’s Technology News and others.

They have been named one of the “Top Most Promising Big Data Companies” and “Top Most Promising SAP Partners” by CIO Review. They have been one of Consumer Goods Technologies Award winners for 10 years. They have been named one of the top Data Integration & Business Intelligence Consulting Companies by the Cleveland Award Program and they were one of the finalists in the NEOSA Top Technologies Award.

For more information and industry knowledge, visit:

Relational Solutions Blog


LinkedIn recent activity
  • Posted on: 08/10/2017

    Should Walmart buy Birchbox?

    I'm not sure the business model for Birchbox is good for anyone long term. The concept of paying $10/month for samples, doesn't appeal to me at all. As a woman who uses beauty products, I can tell you that I am very loyal to products that I like. I will occasionally try something new, but that's rare. Many women experience reactions on their skin when trying new products. It's something that most of my friends avoid unless they have a persistent problem. I understand, they are trying to sell them the bigger versions of product, but the ongoing subscription makes no sense to me.
  • Posted on: 08/10/2017

    What to do when shop local turns into look local and buy online?

    Dick's got "creative" with their "Score Card." One of our local candy stores got creative by doing factory tours and letting people make their own candy. Cold Stone ice cream got creative by letting customers create their own ice cream combination. Creativity is self explanatory. It will vary from shop to shop. My small consulting company got creative by developing our own BI tool when companies like Accenture entered our space. It's all about creativity. Businesses fail if they can't keep up. They succeed by offering something others don't offer. They don't succeed by begging customers to buy from them.
  • Posted on: 08/09/2017

    Is Wayfair Amazon-proof?

    As a common Wayfair & Amazon shopper, I can say that the Wayfair experience for buying furniture is much better. The visualization tool is great and the selection is better. Wayfair caters to the furniture shopper with things like multiple filters that allow you to do things like select color, style, price range, etc.When I bought a summer home a couple of years ago, I started using Wayfair. I've continued to shop Wayfair for my remodeling and my kids homes.I liked the site and products so much that I decided to buy stock in it back in January. Seven months later, I'm up 77%. I'm obviously not the only one who likes Wayfair. That said, I also shop Amazon all the time. So back in 2013 I bought Amazon stock. That's up over 200% ... but I bought that in 2013.
  • Posted on: 08/09/2017

    What to do when shop local turns into look local and buy online?

    Fees? Signs? Telling them they are rude? No, this wouldn't be right at all. Mom and Pops need to focus on changing themselves to meet today's shopping methods, not the other way around. Once upon a time, horses and mules tilled farmer’s soil. Today John Deere & Caterpillar do that. Once we saw newspapers on every door step. Today, most people get their news online. Times change. It costs some their business. Others find opportunity in it. As with every company, they need to keep up with the times and with trends. Fewer people are buying soda these days. Are Coca-Cola and Pepsi going out of business? No. They are refocusing on healthier drinks. Did Kellogg’s go out of business because people aren’t eating their sugary cereals as much anymore? No, they bought healthier brands like Kashi.Mom & Pops can’t fight the internet. Many big box stores are having the same problems. For years I’ve thought companies like Best Buy should reserve space to become a showroom for the products they carry and change rent to the manufacturer.Yes, some of these mom & pops will go out of business. The ones who offer unique items, services and an online presence, will survive. Mom and pops who sell commodities that can be purchased elsewhere (online or at another store), will suffer. Actually, I think most of them went out of business as stores like Walmart entered their geographies over the course of the past 40 years.Get creative Mom & Pops, not insulting.
  • Posted on: 08/02/2017

    Are there too many grocery stores?

    Stop growing? No company should ever stop growing. If she would have said some companies should stop expanding their retail footprint, then I would agree. But all companies stop growing? That’s ridiculous. That said, every retailer is different. If Aldi’s sees value in adding brick and mortar stores, then they should do it. If Dollar General sees financial growth opportunities, then they should do it too.Every retailer needs to get better at their online presence and some of them are doing it better than others. If they are, then their online sales should be replacing their in-store sales and those retailers should reduce their brick and mortar footprint. It should increase profits for them.It seems to me like there is a correlation of brick and mortar stores that are growing, to incomes. Both Aldi’s and Dollar General appeal to lower income shoppers. Perhaps we should be looking at the bigger picture that low income shoppers don’t buy online as much as others. Perhaps it’s the shipping fees or maybe lower income shoppers can’t afford high speed networks or fast computers that make online shopping easy. Bottom line is every company should be trying to grow and they should be trying to grow their profits. It’s survival of the fittest out there and the competition is smart and new.
  • Posted on: 08/02/2017

    Is Donald Trump the reason Latinos are spending less at retail?

    I do believe this is happening and I asked this question of my brother, who lives in Miami, and my sister-in-law, who is Venezuelan and has been a US citizen for about 8 years now. Their response was that illegals are staying home, so it is logical that those cities with high percentages of illegal immigrants would be experiencing a slow-down. They also note that they are having friends do their shopping for them and that they are buying online. But they aren’t necessarily eating less.With the stock market at an all time high, e-tail sales growing rapidly and unemployment at its lowest rate in 16 years, people are shopping and spending is up.As for Target, they should look to themselves to understand what they are doing wrong. Target has done some very unpopular things recently that cost them significantly. Specifically the transgender bathroom policy, cost Target significant revenue loses and resulted in a boycott that cost Target an estimated 6% in sales.In addition, with the general migration from brick and mortar stores to online sales, Target needs to play catch-up. The migration has been going on for years and many traditional retailers are not being very forward thinking. It reminds me of what the newspaper industry has been going through for the past 15 years. Retail outlets will continue to be less and less popular and online sales become more and more convenient. Unless retailers come up with new and differentiating ideas, they will be left to wither on the vine, while innovative companies like Stitch Fix, Le Tote and Giant Eagle provide unique shopping experiences online.
  • Posted on: 06/23/2017

    Will Amazon Prime Wardrobe change how Americans shop for clothes?

    Stitch Fix and Le Tote have been doing this for some time. I know several women who use these types of sites. Leaving a restaurant the other night I complimented two women who had very nice outfits on. One got hers from Stitch Fix and the other from Le Tote. It sounded like Le Tote was more user-friendly because you didn't have to buy a minimum number of peices to get a discount and you could keep it for up to three months before returning. I was actually planning to sign up for one of them this weekend. Since I'm already an Amazon Prime member, I'll try this out first. This is definitely disruptive and retailers will definitely feel the pain if they don't get on board in some manner.
  • Posted on: 09/01/2016

    Amazon to test 30-hour week

    I think it could work but I'll be interested to see the results."Employee's get full benefits but receive 75 percent of what full-time employees earn." I assume that means they have a pay scale so they can easily calculate and justify that number. Although the percentage lines up with the reduced hours, if the benefits are still paid equally then Amazon loses money. I think this would be hard for retailers because their margins are much lower than they are in the technology industry. This increased cost would get passed on to consumers and prices would go up. This would cost them customers and profit.I also agree with Tom Dougherty's comment that it will help workers with more home responsibilities, but it will be hard to advance someone working 30 hours a week over others who put in 40 to 60 hours a week. Salaried employees generally put in more time than 40 hours. So it's difficult to compare the two. On the other hand, this is a great option for some people. Another option might be a full 40+ work week with the flexibility to work from home (depending on your role).
  • Posted on: 06/06/2016

    Will shoppers want to interact with AI ads?

    Google has been doing this for years. It's the reason I own a Droid. My phone can literally be in my purse and I can say "OK Google, find me a coupon for Macy's," and it will. When I lose my phone I say "OK Google, give me the definition of liberty." By the time it's done giving me the definition, I have it in hand.However, I'm not sure how that will work with ads that weren't requested. They tend to be annoying. I view ads much like advice. Unsolicited advice is rarely welcome. Neither are unsolicited ads in most cases. I think it will be all about timing and circumstance. If I walk into my local drug store and a coupon for Tums pops up, I might be interested. That same ad if I'm watching a game or at a graduation party will annoy me.Watson is an extremely cool technology. I'm looking forward to seeing what more IBM will do with it!

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