Jackie Breen

Director of Marketing, Deck Commerce
A marketing professional with over 10 years of experience working with the retail industry in different capacities.

As the Director of Marketing for Deck Commerce, a Distributed Order Management solution that provides retailers with the technology needed to execute omni-channel strategies and compete with Amazon, I have a solid understanding of the technology retailers need to deliver on customers expectations.

To learn about Deck Commerce, visit:
  • Posted on: 09/18/2017

    Can v-commerce give brands the edge they need online?

    This is the future of commerce. The key to any branded retailer competing with the Amazons of the world is the ability to offer experiences that set them apart. Customization and the focus on "v-commerce" aims to do exactly that. However it's easier said than done. Branded retailers must pull together the right technology stack to deliver these experiences to consumers.
  • Posted on: 09/11/2017

    Will lower everyday prices boost Target’s traffic and sales?

    Price does play a role in staying competitive in today's market, but it is not the only factor that wins business. While I think this will help, I prefer the tactics Target is taking to provide better consumer experiences and make shopping easier and more convenient. Amazon isn't always the lowest price, but consumers will buy from there because it's easier. If Target continues to focus on the technology required to deliver the ideal consumer experience rather than entering into a price war, they will win.
  • Posted on: 09/01/2017

    Does e-commerce need 3-D shopping?

    There will likely be initial buzz for the first few retailers who jump on this bandwagon but I would expect that to fade fast.Consumers shop differently online than they do in store. Trying to create the store experience online will likely limit the convenience factor that consumers have come to expect from their online shopping experiences. When it's not easy, shoppers give up and go elsewhere to make their purchase.
  • Posted on: 08/28/2017

    Are vendors delivering better online experiences than multi-brand sellers?

    Branded manufactures have a huge opportunity to provide a higher level of online engagement and an overall superior experience for their consumers vs. multi-brand sellers. However, providing this experience presents a wide variety of challenges that can be hard to overcome. Once a branded manufacturer has identified the experience they want to provide, they then must ensure they have the right technology in place to deliver on those experiences.
  • Posted on: 08/21/2017

    Should all retailers offer subscription services?

    While subscription services may result in a slight drag on in-store traffic, it should effectively increase online sales. The fact is that retailers must be able to offer these types of differentiated experiences in order to compete into today's competitive environment. Retailers must take a step back and look at sales from an overarching unified commerce perspective (rather than looking at online vs. in-store). They will see that the subscription model provides a beneficial lift not only to sales but to overall customer satisfaction. Regardless of the channel being shopped: convenience + happy customers = increased sales.
  • Posted on: 07/27/2017

    Can robots keep shelves stocked at Schnucks?

    Given that Schnucks has recently ventured into the buy online space -- these robots could potentially serve to fill a void between actual inventory and inventory represented in their inventory management system (and ultimately what is shown as available online). Having a better understanding of what is available to be sold will allow Schnucks to better serve their customers and bridge the gap between their online and in-store experience. As retailers expand their omnichannel strategy, they must identify efficient means of accurately keeping track of inventory in real time, technology, like robots, will play a large role.
  • Posted on: 07/27/2017

    Can in-store experiences save retail?

    The best in store experiences are the ones that provide a seamless shopping experience between online and store. If retailers take the time to dig into their data and really understand their customer's behavior, they will likely see this to be the case. While unique in-store experiences can create hype and buzz, ultimately, understanding the customer and tailoring experiences to focus on customer satisfaction will result in the highest return on investment.
  • Posted on: 07/25/2017

    How will smaller rivals survive in an Amazon and Walmart world?

    Smaller retailers and branded manufacturers survive in this new retail environment in two key ways: One -- by understanding how the Amazons of the world play into their overall retail strategy and two -- by providing differentiated experiences for their consumers. Customizable products, subscription services, strong loyalty programs and superior customer service are just a few ways that the smaller retailers can "compete" with Amazon. Providing these differentiated experiences typically requires an overhaul in digital technology and smart retailers must be willing to make that investment to stay competitive.
  • Posted on: 07/25/2017

    Why is Amazon paying full-price for third-party inventory?

    It's very important to understand that Amazon focuses on customer satisfaction, not on being a low price leader. Paying full price for this inventory will allow them to provide a better customer experience. As of now, this is a win for Amazon, the customer and third party sellers. However, I imagine this will be a short-term "win" for third-party sellers, which will just force retailers to up their game in their overarching digital strategy when it comes to selling online across their own channels.
  • Posted on: 07/05/2017

    Will Amazon’s Prime Day set a new sales record?

    Amazon Prime Day is just another example of how retailers must continue to innovate to compete with Amazon. Amazon Prime on its own provides shoppers with two key loyalty factors: Convenience and Value. Layer on a day of great deals, and you have a recipe for success.If retailers attempt to compete on price alone, they will see limited/short term success. Increasing loyalty is key to gaining (or taking back) market share when it comes to competing with Amazon. As I said before: retailers must innovate to compete. They must continue to identify and implement consumer experiences that set them apart from Amazon and not just on Amazon Prime Day, but throughout the year.
  • Posted on: 06/30/2017

    Is inept forecasting holding back online fulfillment?

    There are two major components required to improve fulfillment forecasting: real-time inventory visibility and the right technology to leverage that information. Once retailers have overcome the hurdle of gathering all the information, they then need the ability to define workflows, processes and trends using automation and AI technology. The fact that so many retailers today are using antiquated systems and managing all this data through spreadsheets and manual processes makes it unsurprising that 47 percent of retailers were unhappy with their fulfillment operations.
  • Posted on: 06/28/2017

    Will Target’s answer to Prime Pantry help it outdo Amazon?

    This is a smart and necessary move for Target. Anything a retailer can do to provide similar "convenience experiences" that Amazon does will allow them to continue to compete. When it comes to Amazon Pantry, the product selection is a bit limited. If Target can provide a larger breadth of products then they have a real opportunity to win back some of the market share they may have lost to Amazon Pantry customers.
  • Posted on: 06/23/2017

    Does Costco need to significantly undercut Amazon’s prices?

    In order for any retailer to compete with Amazon, they have to identify unique and engaging ways to drive customer loyalty. Costco is no exception. However, price does not have to be the key differentiator, and for a brand like Costco, with such strong advocacy among its shoppers, it probably shouldn't be. That being said, until Costco can identify the right ways to seamlessly link their brick and mortar locations with their digital presence, they will need to continue to compete on price against Amazon to remain competitive.

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