Hitha HerzogChief Research Officer, H Squared Research LLC
Hitha Herzog (formerly Prabhakar) is a New York- based author, investigative reporter and retail analyst. She is the Chief Research Officer of H Squared Research LLC a data driven, research firm for registered investment advisors which launched 4 years ago. She is a consumer spending columnist at US News and World Report and author of the book "Black Market Billions: How Organized Retail Crime Funds Terrorists" published by FT Press. Hitha also uses her expertise in the retail space to advise start ups in Sillicon Valley and with Parsons' XRC Labs while teaching a class on social commerce. When she is not expanding her business and advising start ups, she is raising awareness about the criminal activity linked to the black market and counterfeit products. While writing her book, Hitha worked closely with the LAPD, Immigrations and Customs Enforcement and the FBI. She is in talks for this book to become a TV series. She created a companion app to the book which is available in iTunes which helps people identify and spot counterfeit merchandise sold on the black market. Hitha is also working on the sequel to Black Market Billions which focuses on consumer's obsession with fake items. And if all of that's not enough, Hitha has a regular gig on TV as a contributor talking about what else, but retail and consumer spending.