PROFILE

Harley Feldman

Co-Founder and CMO, Seeonic, Inc.
Harley Feldman is the Co-Founder and Chief Marketing Officer of Seeonic. He has more than 30 years of experience in information technology including database management, Internet applications, predictive analytics, process re-engineering and global solutions. Mr. Feldman spent more than 20 years at Ceridian Corporation; the last ten years in the defense group, in positions of increasing responsibility (including as Vice President of Sales and Marketing, and Vice President of two major operations providing technology and services to the intelligence community). In addition, he previously served as Chief Technology Officer and Chief Executive Officer of two healthcare software companies. Mr. Feldman holds a BS degree in chemistry and computer science from Illinois Institute of Technology and a MBA degree in finance from the University of Minnesota’s Carlson School of Management.

Mr. Feldman co-founded Seeonic, one of the first companies to build a complete IoT solution in the item level RFID space. Seeonic was granted a patent for its solution including RFID tag collection, hands-free operation, real-time alerting and analytics and built the largest commercial RFID network in the US. Mr. Feldman was the executive overseeing this development with attention to RFID readers, tags, serialization, the cellular connections required to deliver the data, and software for data collection, data cleansing, data storage, and analytics. Seeonic was also one of the founding members of the RFID Research Center at the University of Arkansas. Mr. Feldman attended annual University of Arkansas RFID conferences each year, where much of the early RFID directions and recommendations were made. Mr. Feldman also served on the GS1 Tag Serialization Committee until its successful completion. He is currently the Seeonic representative on the GS1 US Apparel and General Merchandise Industry Sponsors Group and spends his time growing the use of RFID in the retail, healthcare and industrial industries especially the management of vendor-managed and consigned inventory for brands.

For more information, visit: www.seeonic.com
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  • Posted on: 02/15/2018

    Can Circuit City come back from the dead?

    The good news about Circuit City is that it has a recognizable brand. The bad news is that it is reentering the market against formidable competition and consumers that are more demanding than in the past. The quickest way back is through an online approach like they are attempting. However, they will soon need stores that create a brand presence and where the consumer can get help with the ever-increasing array of technology products and the complexity that comes with choosing and installing them. Best Buy has been able to offer help and support to their customers with the Geek Squad and the store-within-a-store experts. It will take some time for Circuit City to achieve the Best Buy level of support. The Circuit City strategy is a good one, but if they can accomplish it with the resources they have remains an open question.
  • Posted on: 02/08/2018

    Will Office Depot’s BizBox become the go-to place for SMBs?

    BizBox will attract SMB customers as the services they are providing are areas where SMBs need help, but now they cannot find them in one place. Also the idea of having space for doing business tasks with the supplies in the same building should be a success. It will move Office Depot more toward the services business than product sales with the higher margins that will result. The most useful services should be the expert advice and networking. SMBs will not have to search for the experts in a field by themselves, and the networking may result in new business but certainly a sounding board for ideas. Once the BizBox brand is established and customers begin coming for the additional services, BizBoz should be able to grow the concept with new services requested by their customers.
  • Posted on: 02/07/2018

    Macy’s launches in-store pop-up concept for brands

    The pop-up store should be a win-win for Macy's and the brands. Macy's gets new products to offer its customers keeping the stores fresher, and they get outside revenue for renting the space. The brands get exposure to a large customer base face-to-face without making a permanent investment in a retail space where they do not know if they will be successful. Pop-ups and other store-within-a-store concepts will be more and more successful over time. It allows retailers with pop-ups to broaden their customer base into the stores, possibly have unique product offerings and provide excitement to customers looking for new experiences when they enter a retail store.
  • Posted on: 02/06/2018

    Is digital performance getting too cloudy?

    Multi-cloud ecosystems are a consequence of specialization for specific computing and storage applications. Developers have created optimized solutions for delivering a lower-cost or specialized function. While this approach provides better solutions at a lower cost, the implication is that retailer IT departments need to integrate these multiple clouds into a solution that works best for the retailer. Companies have stepped up to help retailers manage and control this integration using more AI to help manage the ecosystem created. So retailers who have the luxury to pick and choose the clouds that work best for them, with the resulting complexity, also have a choice of multi-cloud management offerings to manage and control the result. These AI tools will get better over time.
  • Posted on: 02/05/2018

    Which commercial won the Super Bowl?

    Toyota, for the feel good about the message and their support for Paralympic athletes. NFL, for a very humorous spot that grabbed your attention and made you laugh with the NFL.
  • Posted on: 02/01/2018

    Should retailers ramp up investments in AI for employees?

    Retailers should have a deliberative plan to embrace AI over time, and it should start now. AI is a compelling and useful technology to help associates better understand their customers and offer more information about or better visualization of products. It should increase customer sales and satisfaction. The slowdown of investment in AI is due to three reasons: 1) many other technology issues or initiatives on the plates of retailers, 2) training for associates on how to use AI, and 3) the value of the technology being hard to quantify. As with every other technology, some retailers will be the trailblazers in the use of AI and others will be content to follow. Retailers should work with their employees to understand where the technology can have the most benefit, how it should be implemented and how employees should be trained to bring AI into the organization.
  • Posted on: 01/31/2018

    Will retailers regret raising worker expectations around corporate tax cuts?

    Significant increases are in the eyes of the beholder. To someone making $10/hour, a $1,000 bonus represents 100 hours or over 2 months of work. Employees understand that this is a one time event. If the retailer is investing in the future of the business with the tax cut benefits, it will benefit all employees in the long run, assuring the employees a more solid future. This is the benefit most employees should feel good about. The lobbying rhetoric is also in the eyes of the beholder. If the employee feels he or she is doing well and benefitted from the tax cuts, the rhetoric will become history. In any case, unions will only have leverage to organize if there is general discontent with the retailer and its compensation. The tax cuts with their benefits to the employees will create tough sledding for the union organizers.
  • Posted on: 01/24/2018

    How will blockchain disrupt retail?

    The two major technology providers in the blockchain space are IBM, who is a member of the Hyper Ledger Alliance, and Microsoft, a member of the Enterprise Ethereum Alliance (EEA). IBM's development is focused on supply chain activities while Microsoft is focused on transactions between individuals. Other technology providers are entering the marketplace including Oracle and Amazon. In the early stages of blockchain implementation, supply chains will be the dominant use which is why IBM has a large share of the blockchain market today. As the technology becomes more accepted, there will be more movement to the Microsoft approach. Retailers will ultimately be interested in both applications.
  • Posted on: 01/22/2018

    Amazon Go goes live

    Shoppers will like Amazon Go but will not go out of their way to shop there if the items they are looking for are not stocked by Amazon Go stores. The technologies used in Amazon Go, video and RFID, are difficult and expensive to scale to larger stores. In addition, every item must be marked before it can be scanned automatically. Therefore, it is more likely the technology will be used in new Amazon Go stores before taking the technology to larger stores like Whole Foods.
  • Posted on: 01/19/2018

    Can Wakefern crowdsource away its out-of-stocks?

    While this is a clever solution to collect data, I think it is a stopgap measure to a more measured approach. Robots are getting much better at collecting data and they are predictable in accuracy and timeliness. Handheld RFID technology collects data more quickly and accurately than today's bar codes. IoT RFID built into the shelf or overhead readers will provide accurate data at the periodicity requested by the brand or retailer. These technologies will be more accurate, less intrusive and timely than the crowdsourced solution.
  • Posted on: 01/18/2018

    Walmart CEO: ‘Retail is about change’

    Set a vision for the retail chain and educate all of the employees. One of the elements of the vision must be that change is ongoing and the retailer must continue to evolve in the direction of its vision. The challenges that retailers will face with new tools is getting acceptance by its associates to use the tools. Issues that employees will struggle with are fear of the unknown, how to use the new tools in their every day tasks, and worrying about being watched and tracked by the new tools. This is why it is so important for the employees to understand and accept the new retailer vision.
  • Posted on: 01/17/2018

    CPG brands push retailers to up their tech games

    As the use of technology increases for buying online, using mobile applications and the use of beacons increases, brands will put pressure on retailers to use these technologies to attract consumers to their brands and increase customer support and satisfaction. Retailers will need to increase spending on technology to keep pace with their competitors, their customers and their brands. The more important a brand is to the retailer's sales, the more investment retailers will need to make to meet the expectations of the brand. CPG companies can demonstrate their worth for the investment by partnering with the retailers, setting proper goals where the retailer and the brand both succeed and measuring how well the goals were achieved. One of those goals will likely be increased sales of the brand, the ultimate measure of success.
  • Posted on: 01/12/2018

    Surreal to so real – Sam’s closes 63 clubs after Walmart announces pay raise

    While the Sam's Club closing news detracted from the positive news about Walmart raises and bonuses, most will understand the closings have to do with underperformance. Walmart also announced that it will help employees transfer to other stores or provide services to help in a transition along with severance pay. These two messages demonstrate that Walmart is concerned about its employees and runs their business efficiently and profitably. So while the store closings are negative news, I believe most listeners to the stories will give Walmart credit for doing the right things.
  • Posted on: 01/11/2018

    Walmart CEO says ‘Happy New Year’ with pay raise for employees

    Walmart is looking out for its employees. They realize employees provide the essence of the company, and they are the primary interface to Walmart's shoppers. Happy employees present a better service to the shoppers. In addition, turnover is costly and works against a consistent customer experience. Other retailers will follow suit as they are competing to attract associates in the same labor pool as Walmart.
  • Posted on: 01/10/2018

    Whole Foods asks vendors to pay to play

    What happened to the Whole Foods that displayed and sold local vendor products? They have been Amazonized! A lesson for all acquisitions is to leave the acquired company alone for some time to better understand what made them successful and why the acquisition was done. Amazon is ignoring this lesson and changing the character of Whole Foods with this decision. This strategy is from an online company moving into retail stores, and it is unlikely to be successful. Some vendors will stop selling their products at Whole Foods and will look for other outlets. This is a losing strategy for Whole Foods.

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