Gene Detroyer

Professor, European School of Economics
Most simply, Gene Detroyer makes things happen. He has been a business builder his entire career. He started two companies which were later sold. Today he is advising, consulting and motivating a range of clients both in the U.S. and internationally. Unable to stay away from start-ups, he is currently involved in building and launching an innovative experiential executive education program for US-based enterprises entering global markets, the G2 Experience, with support from the U.S. Chamber of Commerce and the Department of Commerce.
His traditional experience includes 17 years marketing consumer products through food, mass and drug channels. He is credited with building new businesses now worth over $400 million. A traditional career went out the window with his first start-up; putting TVs in supermarket aisles and putting advertising on them, which was merged into NBC. He has had consulting gigs with Coca Cola, companies like HSN wishing to bring their products to retail and start-ups. His second entrepreneurial venture brought the Today® Contraceptive Sponge back to market in the U.S.  That company was sold in 2007.
Beyond consumer products, he is Professor of Entrepreneurship and Business Strategy at The European School of Economics.  He also teaches at the Weller International Business School in Paris, France.
  • Posted on: 09/23/2016

    Are smartphones changing how Americans shop from home?

    "Transform" is a BIG word. It is hard to imagine the trajectory of online shopping being transformed further. The smartphone is just another tool in the customer's hands to access fast and convenient shopping.
  • Posted on: 09/23/2016

    Will retailers be treated to a record-setting Halloween?

    No stats here. Just observation. Halloween was a kid's holiday when I was a kid. Today it's an adult holiday. IN NYC, on Halloween night or the weekend around Halloween, the streets are filled with costumed adults either celebrating in bars/restaurants (often with prizes for the best costume) or going to/coming from a party.In our building the adults who accompany their kids are often costumed themselves.
  • Posted on: 09/22/2016

    What’s behind Zara’s crazy sales gains?

    Zara and other fast-fashion retailers have taught their customers to buy it now or it won't be there tomorrow. Hence, 85 percent of full price. The rest of the retail industry has taught customers to wait until tomorrow because it will be on sale, and if you wait until two days from now the sale will be bigger.
  • Posted on: 09/22/2016

    Coming soon – a members-only store for the ultra rich

    I am with Max. Those that qualify don't need this. They have special access to "clubs" like this and more.
  • Posted on: 09/19/2016

    Amazon’s Prime Now delivers beauty in a hurry

    The question is not about how often and how many people will use Prime Now for beauty products. What Amazon has done is made itself the "go-to" place for beauty products. They might need the product in a few hours, but why not start with Amazon just in case?
  • Posted on: 09/19/2016

    Are you ready for Generation Z?

    I have two observations. I have four grandchildren ages, 12, 11, eight and seven. They are all electronically savvy. My eight year old can help me with my phone and computer challenges. Their electronic devices are their connections to their friends and the world. If they want to know something, electronics is the first place they go. They don't do homework without a device. They play Words With Friends as well as Minecraft. Creative in two very different ways.They are very experience-oriented. They would rather go and do than get something in box. (Which makes buying presents much easier and more fun.)
  • Posted on: 09/15/2016

    Why did mall landlords step in to save Aeropostale?

    Let's assume that this deal made financial sense. That is it was less risky to put $243 million in play than to try to fill the retail space. So, when the next chain goes bankrupt, would not the same logic apply? I assume so, but there is no end game to the process. It will not save the malls. And it is ultimately unsustainable.The landlords better be figuring out some better options for their properties.
  • Posted on: 09/15/2016

    When will AR and VR become “realities” at retail?

    I don't think VR in the store does a whole lot for me. But, bring the store home via VR changes my whole shopping experience.I have the New York Times VR app and it is a (forgive the overstatement) mind blowing experience. Just imagine what VR could be like in 5 or 10 years? One may never (overstatement again) need a real live store, ever.
  • Posted on: 09/14/2016

    What does it take to earn Millennials’ loyalty?

    Doug, I am referencing values. Millennials have rejected many values of the preceding generations and their now value set is more likely to match a value set of a Millennial across the world than an older in their own country.
  • Posted on: 09/14/2016

    Should grocers back away from prepared meals?

    They better figure out how to do this safely. This is where their future is.
  • Posted on: 09/14/2016

    Office Depot rewards students for mobile time-outs

    To Tom's comment: I tell my students they are permitted to use their phones during class. They are adults and can make a decision about what is most important. They don't even have to ask. All they have to do is quietly get up and leave the room and come back when they are finished. In the end, very few do that.
  • Posted on: 09/13/2016

    Target holiday hiring points to changing HR priorities

    Various reports had 2015 holiday store traffic dropping anywhere from 8 percent to a whopping 15 percent. No matter what the number is for 2016 it will continue in one direction -- down.Unfortunately, many retailers will be hiring by the wishin' and hopin' strategy, but the reality is that they will need fewer associates on the floor. The reverse of course is happening to everything online. They will need more to service those customers. And that includes a need for warehouse people who become every bit as important as the salesperson on the floor.The retailer must change their mindset and, in this case, it sounds as if Target is moving there.
  • Posted on: 09/13/2016

    Will click and collect conversion transform IKEA’s business?

    Click-and-collect is a natural addition to the business model. It provides a fast and easy alternative to buy IKEA. It is great for contractors and DIYers. It even works well for that fill-in item that one didn't think they need with their original project.
  • Posted on: 09/13/2016

    Will click and collect conversion transform IKEA’s business?

    I agree with you Max, but what they are gaining are the people who find going through the mouse track a waste of time and an annoyance.
  • Posted on: 09/09/2016

    Is altruism the secret ingredient in Starbucks’ success?

    Great companies reflect the values of their leader. These values are transcendent throughout the organization without being trumpeted. Schultz's values are reflected in the employees and customers. The great leaders of great organizations are talkers; they are doers.

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