PROFILE

Gene Detroyer

Professor, European School of Economics
Most simply, Gene Detroyer makes things happen. He has been a business builder his entire career. He started two companies which were later sold. Today he is advising, consulting and motivating a range of clients both in the U.S. and internationally. Unable to stay away from start-ups, he is currently involved in building and launching an innovative experiential executive education program for US-based enterprises entering global markets, the G2 Experience, with support from the U.S. Chamber of Commerce and the Department of Commerce.
His traditional experience includes 17 years marketing consumer products through food, mass and drug channels. He is credited with building new businesses now worth over $400 million. A traditional career went out the window with his first start-up; putting TVs in supermarket aisles and putting advertising on them, which was merged into NBC. He has had consulting gigs with Coca Cola, companies like HSN wishing to bring their products to retail and start-ups. His second entrepreneurial venture brought the Today® Contraceptive Sponge back to market in the U.S.  That company was sold in 2007.
Beyond consumer products, he is Professor of Entrepreneurship and Business Strategy at The European School of Economics.  He also teaches at the Weller International Business School in Paris, France.
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  • Posted on: 06/26/2017

    Will Sears get traction with its new appliance and mattress store concept?

    Too bad Sears didn't do this with a "Craftsman DIY" store. Maybe they could have been Home Depot.This is the best idea out of Sears in the last 30 years. Unfortunately, they are 30 years too late.
  • Posted on: 06/23/2017

    What will a Nike/Amazon deal mean for the brand and other retailers?

    Well described!
  • Posted on: 06/23/2017

    What will a Nike/Amazon deal mean for the brand and other retailers?

    It just occurred to me. Is this any different than Nike opening a branded store in a mall? Have we been looking at Amazon all wrong? Maybe Amazon is not a retailer? Maybe it is a mall? What is the difference between Amazon and a mall other than the real estate?
  • Posted on: 06/22/2017

    Is Starbucks passing the buck to baristas on customer service?

    Customer service should always be directed to those who deal with the customers. And at the same time, those who deal with the customers should be given latitude on how to deal with them. A program of philosophy is most important. A program of "dos and don'ts" has you ending up with the problems the airlines experienced recently.I am not sure exactly what is going on underneath the customer service theory, but as a Starbucks loyalist, I stop into many stores and find most of the service at a very high level and most important, friendly and engaging.That said, there is a Starbucks three blocks north of me. Since day one several years ago, the staff has been outstanding. Even as I move around town and visit other stores, I am sometimes greeted by baristas formally from the nearby Starbucks. That even happened once on the subway. About six months ago, another Starbucks opened four blocks south of me. From day one the staff have been zombies and continue to be. Same training program, different results. Hmmm?
  • Posted on: 06/22/2017

    Will a new price match program lead more people to shop on eBay?

    Online shopping has become a measure more of ease than price shopping. That is why Amazon Prime has been so successful. You establish a "go-to" place, then the customer goes to it.Granted there are price shoppers and they will go to multiple sites to find the best price. But most shoppers realize that saving a few bucks is not worth the extra time it takes to shop around for the best price.Amazon is in the forefront as a "go-to" place. Walmart is coming on fast. What more does eBay have to offer?
  • Posted on: 06/21/2017

    Will Amazon Prime Wardrobe change how Americans shop for clothes?

    I have told the story many times on RetailWire about the first time my wife bought clothes from Zappos (Amazon in reality). As she showed me her purchase of 12 or 15 items, she assured me that she would not keep them all, just try them on and see which best fits and goes with what is already in her closet and send the rest back. Her last comment was, "Why would anyone have to go to a store?"
  • Posted on: 06/21/2017

    Why did McDonald’s end its Olympic sponsorship?

    Analysis after analysis has shown that sport sponsorships do not pay off. They have been largely supported by management hubris and benefits to top people in the corporations. Like the others that have dropped out, maybe they are getting smart.
  • Posted on: 06/06/2017

    Is UNTUCKit the next big thing in apparel retailing?

    Perfect: "The key is understanding the difference between online — product, and brick-and-mortar — customer experience."
  • Posted on: 06/05/2017

    Are retailers selling their souls and giving away customers to Amazon?

    The only question is "by not selling Alexa, will it stop people from purchasing Alexa?" If Alexa is the future then retailers have bigger problems than selling Alexa-enabled products. Not selling Alexa is Maginot Line thinking.
  • Posted on: 06/01/2017

    Retail mash-up: What if Macy’s and Disney had a baby?

    Absolutely!
  • Posted on: 06/01/2017

    Retail mash-up: What if Macy’s and Disney had a baby?

    Interesting sentence ... "Honestly, if you integrate the customer-centric experience and entertainment DNA from Disney ... " Aren't retailers supposed to be "customer-centric?"
  • Posted on: 06/01/2017

    Retail mash-up: What if Macy’s and Disney had a baby?

    If brick-and-mortar stores are going to be relevant in 10 years, they better learn something from entertainment companies. In 10 years there will be no other reason to go to a store.
  • Posted on: 06/01/2017

    Should Amazon buy Macy’s?

    One of the biggest mistakes in M&A is paying too much when you think you are buying cheap. Macy's has one significant asset -- its flagship store. And that asset is because it is an iconic destination and not because it is great for retail shopping. Beyond that there is not much to Macy's other than a out-of-date business model.Of all the examples of why this might make sense noted in the article, every one of them can be accomplished without Macy's.
  • Posted on: 05/30/2017

    Why is Target investing in a mattress direct seller?

    Hopefully this is the first step for Target developing a new business model. Target is a retailer, not a store. Too often they try for that silver bullet. This is not that.
  • Posted on: 05/30/2017

    Will Google change the game by linking clicks to in-store purchases?

    Having data is almost always good. Being able to tie the advertising and activity to purchases is the Holy Grail. The problem is in the mindset as described in the article. Emphasizing in-store versus omnichannel is myopic. I'd like to see the connection of someone making a purchase in-store and then continuing to purchase from that retailer online. To me that is the big win and the real game-changer.

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