PROFILE
  • Gary White
    • fa
    • tt
    • gg

Gary White

CEO
A retail consultancy group focused on Brands / Trends / Merchandising / Operations
• Expert assessment of retail brands
• Guidance to management, owners and the investment community
• Complete review of merchandising, marketing, in house design, product development, sourcing, buying
• Retail real estate reviews of malls, strip centers, life style shopping areas, distribution centers
• Brand positioning, competitive review, assortment diagnostics
• Product expertise with teen, women, kids, shoes, accessories, jewelry, plus size, beauty
• Online, social merchandising, customer connection and guidance
• Management staffing review, SGA assessment, operations review, cost/expense assessment
• Experienced with Fast Fashion, Department Stores, Specialty, Big Box and general product stores
• Opened and managed stores in all 50 states, Canada, UK, Ireland, Australia, Japan, Korea
• A variety of consultation formats: Retained, training, round-table discussions, market reviews, mall walks with management/investment teams, conference calls. Brand specific reviews and/or brand experience
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 10/24/2017

    Target has a plan to end the Christmas sales madness

    I am a past executive of Target, with 20 years of experiencing; old, new, old, new and old again at Target. From my point of view the idea is correct. They don't need to be the lowest price, just a competitive fair price. Being focused on interesting product (Cat & Jack), in a well maintained space (in-stock and well-presented), will go a very long way to gaining positive comps and greater margins. The only issue is, why wait until November to execute and practice this plan? It takes time for customers to get the rhythm of a specific retailer. We at Target executed this less promotion and more newness approach 15 months out, with soft sales in the beginning and our best and most profitable growth in history for the next seven years.Hang in there, Target. You can do it.
  • Posted on: 03/18/2017

    Will Uniqlo beat Zara with speed and customer focus?

    There is room for both and it's not only speed, but speed with the correct product. Zara has speed with a spirit of in tune fashion. Uniqlo is less fashion oriented and more "preppy," look-alike styled. Preppy nor look-alike style are in the trend cycle at the moment.Fashion first, then the speed.
  • Posted on: 02/21/2017

    Are Boomers being ignored by retailers?

    This question without context can get a retail brand lost. You don't have to focus on Boomers unless your product type is made for this group. Ignore no customer. Learn what they need, but focus forward.J.C. Penney didn't focus forward a few years back and they lost share, panicked and brought in new leadership and lost a third of their revenue trying to change everything at once.Retailers, like any other business, have limited ability to successfully focus on too many things. Service, innovation, value. You have to be good at two of these and great at the third to grow your business and move forward with your customer.
  • Posted on: 12/22/2016

    Should department stores talk less about Millennials and more about ‘heavy spenders’?

    What is a department store? Why is this format needed? What advantages does it supply to the customer that they can't satisfy easier, faster and in a more reasonable way?Department stores have always created a temple to themselves with rituals and habits that are not holding the customers interest and time.A model change is long overdue and the changes made with the customer in minded can't be fake. Good luck.Brand leaders are good at two of -- and the best at one of -- these three things: customer experience, price leadership and innovation.
  • Posted on: 10/11/2016

    Should retail prices in-store be the same as online?

    Different prices online vs. in-store does break trust. As a retail expert I have discussed this issue with customers in-store as they toggle through their smartphone looking for the best price before they go to the checkout.To retail management: This is a lazy way to squeeze margin at the major expense of customer distrust. Be more creative. Cut you cost away from the customer and deliver better-than-expected products and services and you win faster.
  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.